Factors influencing Malayan Banking Berhad (Maybank) customers in choosing Islamic credit card: a case of Maybank Islamic Ikhwan Card-i / Siti Afifah Amir
This study investigates the factors influencing the selection of Islamic credit cards among the principal cardholders of Maybank Ikhwan Card-i by employing the modified model of Theory of Reasoned Action (TRA) model. This study is important to analyze the acceptance of Islamic credit cards for furth...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/89454/1/89454.pdf https://ir.uitm.edu.my/id/eprint/89454/ |
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