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Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir

Gamification has been widely used to solve issues in motivating and engaging students using technology for educational purposes. It is fun with regard to children’s nature. However, designing the gamification is more complicated than simply adding some game aspects to the kids-friendly application....

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Main Author: Mohd Khir, Nor Haniza
Format: Thesis
Language:English
Published: 2023
Online Access:https://ir.uitm.edu.my/id/eprint/89319/1/89319.pdf
https://ir.uitm.edu.my/id/eprint/89319/
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id my.uitm.ir.89319
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spelling my.uitm.ir.893192024-01-17T07:54:27Z https://ir.uitm.edu.my/id/eprint/89319/ Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir Mohd Khir, Nor Haniza Gamification has been widely used to solve issues in motivating and engaging students using technology for educational purposes. It is fun with regard to children’s nature. However, designing the gamification is more complicated than simply adding some game aspects to the kids-friendly application. Children computer interaction (C-CI) was developed to cater to children's particular demands. According to studies, lack of research on gamification for students ranging from 6-12 years old makes it difficult to see the positive effect of gamification on their educational achievement. Thus, this research aims to model user persona via identified game elements for the middle childhood. The use of persona optimize the usability of the designed system rather than focusing on users to change their way of acting. It focus on user’s behaviors, goals and attitudes when using gamification for learning. This research adopted a five phase’s methodology. First phase is to understand the behaviour of the middle-aged children in educational games. A preliminary data collection via interview and observation sessions were conducted. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89319/1/89319.pdf Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir. (2023) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/89319.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description Gamification has been widely used to solve issues in motivating and engaging students using technology for educational purposes. It is fun with regard to children’s nature. However, designing the gamification is more complicated than simply adding some game aspects to the kids-friendly application. Children computer interaction (C-CI) was developed to cater to children's particular demands. According to studies, lack of research on gamification for students ranging from 6-12 years old makes it difficult to see the positive effect of gamification on their educational achievement. Thus, this research aims to model user persona via identified game elements for the middle childhood. The use of persona optimize the usability of the designed system rather than focusing on users to change their way of acting. It focus on user’s behaviors, goals and attitudes when using gamification for learning. This research adopted a five phase’s methodology. First phase is to understand the behaviour of the middle-aged children in educational games. A preliminary data collection via interview and observation sessions were conducted.
format Thesis
author Mohd Khir, Nor Haniza
spellingShingle Mohd Khir, Nor Haniza
Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
author_facet Mohd Khir, Nor Haniza
author_sort Mohd Khir, Nor Haniza
title Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_short Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_full Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_fullStr Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_full_unstemmed Persona modelling using mix method segmentation in children computer interaction educational gamification / Nor Haniza Mohd Khir
title_sort persona modelling using mix method segmentation in children computer interaction educational gamification / nor haniza mohd khir
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/89319/1/89319.pdf
https://ir.uitm.edu.my/id/eprint/89319/
_version_ 1789429265800888320
score 13.211869

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