The application of bamboo and rattan elements of Chinese design in the teahouse / Shaza Farisha Binti Shamsul Anwar
Previously, the local tea house faces the challenge of its identity with cultural change as teas of different kinds became popular throughout the world through the centuries. Customers have used the various occasions, as in Malaysia, tea houses mostly are marketing to high-end customers and are desi...
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| Format: | Thesis |
| Language: | English |
| Published: |
2022
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/89152/1/89152.pdf https://ir.uitm.edu.my/id/eprint/89152/ |
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| Summary: | Previously, the local tea house faces the challenge of its identity with cultural change as teas of different kinds became popular throughout the world through the centuries. Customers have used the various occasions, as in Malaysia, tea houses mostly are marketing to high-end customers and are designed for people to gather with a group of family, friend, and meeting for business purpose. Besides, the tea house will offer set meals and tea knowledge experience to attract more customers as their gathering places strive to make their facilities more attractive, welcoming and comfortable. Bamboo is frequently employed in various architectural spaces, because of its special qualities as a green material. The bamboo architecture creates a sort of airy, light environment with the purpose of chinese architecture. This study aims to analyze the application of bamboo and rattan elements of chinese design in the teahouse. The specific objective of the study, to identify the application of bamboo and rattan elements in the teahouse and to investigate the effect of bamboo and rattan elements on customers in the teahouse. This study is conducted at the teahouse inside The Gardens Mall at Mid Valley City Kuala Lumpur mall. This research is based on data gained from site observations in the mentioned location prior to identify the application of bamboo and rattan elements in the teahouse, as well as through questionnaire's feedbacks obtained from 10 targeted respondents from the teahouse itself, in order to investigate the effect of bamboo and rattan elements on customers in the teahouse. The outcome indicate that rattan and bamboo elements can be found in the teahouse but still lack as only the common elements were used. In addition, it was shown that the majority of respondents supported the use of bamboo and rattan elements in the teahouse since they believed it might make customers stay longer in the tea house and have a positive effect on customer's preferences in the tea house followed by the implementation of the interior attracted customer. |
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