Cover Image

Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad

The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical s...

Full description

Saved in:
Bibliographic Details
Main Authors: Abdul Ghani, Abdullah, Tengku Muda, Tengku Nazri, Mohamad, Zamri
Format: Thesis
Language:English
Published: 2007
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/89051/1/89051.pdf
https://ir.uitm.edu.my/id/eprint/89051/
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.89051
record_format eprints
spelling my.uitm.ir.890512024-01-09T04:36:35Z https://ir.uitm.edu.my/id/eprint/89051/ Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad Abdul Ghani, Abdullah Tengku Muda, Tengku Nazri Mohamad, Zamri Marketing The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical supply and associated services. The industry External Environmental Factors (EFE) as well as Internal Environmental Factors (IFE) which are the driving forces of the business were identified and analyzed. The study also included analysis on Competitors SWOT by industry and identifies the strategic positioning of the specialty chemical business players. These tools would assist MACES to identify its position in the industry. 2007-11 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/89051/1/89051.pdf Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad. (2007) Masters thesis, thesis, Universiti Teknologi MARA, Terengganu.
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Abdul Ghani, Abdullah
Tengku Muda, Tengku Nazri
Mohamad, Zamri
Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
description The research is focusing on competitive advantage in specialty chemical business in Malaysia. Case study on MACES Sdn Bhd (MACES) on how the company identify the element and subsequently will contribute in achieving its company objective to become a market leader in provision of specialty chemical supply and associated services. The industry External Environmental Factors (EFE) as well as Internal Environmental Factors (IFE) which are the driving forces of the business were identified and analyzed. The study also included analysis on Competitors SWOT by industry and identifies the strategic positioning of the specialty chemical business players. These tools would assist MACES to identify its position in the industry.
format Thesis
author Abdul Ghani, Abdullah
Tengku Muda, Tengku Nazri
Mohamad, Zamri
author_facet Abdul Ghani, Abdullah
Tengku Muda, Tengku Nazri
Mohamad, Zamri
author_sort Abdul Ghani, Abdullah
title Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_short Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_full Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_fullStr Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_full_unstemmed Competitive advantages in Malaysian specialty chemical business / Abdullah Abdul Ghani, Tengku Nazri Tengku Muda and Zamri Mohamad
title_sort competitive advantages in malaysian specialty chemical business / abdullah abdul ghani, tengku nazri tengku muda and zamri mohamad
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/89051/1/89051.pdf
https://ir.uitm.edu.my/id/eprint/89051/
_version_ 1789429248271843328
score 13.211869

Similar Items