Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]

The negative impact of the COVID-19 pandemic has given people the opportunity to move forward. The increasing number of app-based online ordering systems creates significant job opportunities for freelancers and the jobless impacted by the COVID-19 pandemic. The scenario has brought about a Gig-econ...

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Main Authors: M Antara, Purnomo, Mohamad, Abdullah, Othman, Kamarudin, Wahab, Muhammad Zarunnaim, Ibrahim, Nadhrathul Ain, Musa, Rosidah, Ningrum, Nonik Kusuma
Format: Article
Language:English
Published: 2022
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Online Access:https://ir.uitm.edu.my/id/eprint/88959/1/88959.pdf
https://ir.uitm.edu.my/id/eprint/88959/
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spelling my.uitm.ir.889592024-01-03T06:28:54Z https://ir.uitm.edu.my/id/eprint/88959/ Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.] eaj M Antara, Purnomo Mohamad, Abdullah Othman, Kamarudin Wahab, Muhammad Zarunnaim Ibrahim, Nadhrathul Ain Musa, Rosidah Ningrum, Nonik Kusuma Information technology. Information systems The negative impact of the COVID-19 pandemic has given people the opportunity to move forward. The increasing number of app-based online ordering systems creates significant job opportunities for freelancers and the jobless impacted by the COVID-19 pandemic. The scenario has brought about a Gig-economy in the Malaysian context. This study aims to examine and explain consumers’ behavioural usage of e-hailing food delivery applications in Malaysia using the Technology Acceptance Model (TAM). One hundred respondents completed the structured survey questionnaires. The study found that perceived usefulness and perceived ease of use positively affect the behavioural intention to use e-hailing food delivery applications. Besides, behavioural intention also positively affects actual usage. The study suggests that the government or policymakers could give more attention to this fast-growing industry. 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/88959/1/88959.pdf Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]. (2022) e-Academia Journal <https://ir.uitm.edu.my/view/publication/e-Academia_Journal/>, 11 (2). pp. 187-200. ISSN 2289 - 6589
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Information technology. Information systems
spellingShingle Information technology. Information systems
M Antara, Purnomo
Mohamad, Abdullah
Othman, Kamarudin
Wahab, Muhammad Zarunnaim
Ibrahim, Nadhrathul Ain
Musa, Rosidah
Ningrum, Nonik Kusuma
Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]
description The negative impact of the COVID-19 pandemic has given people the opportunity to move forward. The increasing number of app-based online ordering systems creates significant job opportunities for freelancers and the jobless impacted by the COVID-19 pandemic. The scenario has brought about a Gig-economy in the Malaysian context. This study aims to examine and explain consumers’ behavioural usage of e-hailing food delivery applications in Malaysia using the Technology Acceptance Model (TAM). One hundred respondents completed the structured survey questionnaires. The study found that perceived usefulness and perceived ease of use positively affect the behavioural intention to use e-hailing food delivery applications. Besides, behavioural intention also positively affects actual usage. The study suggests that the government or policymakers could give more attention to this fast-growing industry.
format Article
author M Antara, Purnomo
Mohamad, Abdullah
Othman, Kamarudin
Wahab, Muhammad Zarunnaim
Ibrahim, Nadhrathul Ain
Musa, Rosidah
Ningrum, Nonik Kusuma
author_facet M Antara, Purnomo
Mohamad, Abdullah
Othman, Kamarudin
Wahab, Muhammad Zarunnaim
Ibrahim, Nadhrathul Ain
Musa, Rosidah
Ningrum, Nonik Kusuma
author_sort M Antara, Purnomo
title Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]
title_short Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]
title_full Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]
title_fullStr Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]
title_full_unstemmed Turning crisis into opportunity in the Gig economy: acceptance of e-Hailing food delivery applications in Malaysia / Purnomo M Antara ... [et al.]
title_sort turning crisis into opportunity in the gig economy: acceptance of e-hailing food delivery applications in malaysia / purnomo m antara ... [et al.]
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/88959/1/88959.pdf
https://ir.uitm.edu.my/id/eprint/88959/
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score 13.211869