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The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof

This study looks at how typography affects how users interact with Instagram adverts. Typography is an essential component of visual communication and has a big influence on how people view and interact with social media marketing. This study examines the relationship between typography elements (su...

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Main Author: Mohamad Yusof, Nurul Aliya Shuhada
Format: Thesis
Language:English
Published: 2023
Subjects:
Theory. Method
Online Access:https://ir.uitm.edu.my/id/eprint/88894/1/88894.pdf
https://ir.uitm.edu.my/id/eprint/88894/
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id my.uitm.ir.88894
record_format eprints
spelling my.uitm.ir.888942024-03-19T07:06:30Z https://ir.uitm.edu.my/id/eprint/88894/ The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof Mohamad Yusof, Nurul Aliya Shuhada Theory. Method This study looks at how typography affects how users interact with Instagram adverts. Typography is an essential component of visual communication and has a big influence on how people view and interact with social media marketing. This study examines the relationship between typography elements (such font type, size, and spacing) and user reactions, such as attention, engagement, and perception of ad credibility. It does this by examining a sample of Instagram ads. The results illustrate the significance of careful typographic decisions in enhancing user experience and maximizing the efficacy of Instagram ads, offering insightful information for designers. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88894/1/88894.pdf The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof. (2023) Degree thesis, thesis, Universiti Teknologi MARA, Melaka. <http://terminalib.uitm.edu.my/88894.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Theory. Method
spellingShingle Theory. Method
Mohamad Yusof, Nurul Aliya Shuhada
The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
description This study looks at how typography affects how users interact with Instagram adverts. Typography is an essential component of visual communication and has a big influence on how people view and interact with social media marketing. This study examines the relationship between typography elements (such font type, size, and spacing) and user reactions, such as attention, engagement, and perception of ad credibility. It does this by examining a sample of Instagram ads. The results illustrate the significance of careful typographic decisions in enhancing user experience and maximizing the efficacy of Instagram ads, offering insightful information for designers.
format Thesis
author Mohamad Yusof, Nurul Aliya Shuhada
author_facet Mohamad Yusof, Nurul Aliya Shuhada
author_sort Mohamad Yusof, Nurul Aliya Shuhada
title The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_short The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_full The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_fullStr The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_full_unstemmed The impact of typography on user experience in Instagram advertisements / Nurul Aliya Shuhada Mohamad Yusof
title_sort impact of typography on user experience in instagram advertisements / nurul aliya shuhada mohamad yusof
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/88894/1/88894.pdf
https://ir.uitm.edu.my/id/eprint/88894/
_version_ 1794641265131782144
score 13.211869

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