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Logo interpretation towards recognition brand design / Norafiqah Norman Azmi

When it comes to the recognition of a business and its overall visual identity, how a logo is interpreted is of the utmost importance. In order to effectively express a brand's values, mission, and identity to the people that the brand is aimed at, it is essential for the colour, typography, an...

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Main Author: Norman Azmi, Norafiqah
Format: Thesis
Language:English
Published: 2023
Subjects:
Perception
Online Access:https://ir.uitm.edu.my/id/eprint/88891/1/88891.pdf
https://ir.uitm.edu.my/id/eprint/88891/
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spelling my.uitm.ir.888912024-03-19T07:06:14Z https://ir.uitm.edu.my/id/eprint/88891/ Logo interpretation towards recognition brand design / Norafiqah Norman Azmi Norman Azmi, Norafiqah Perception When it comes to the recognition of a business and its overall visual identity, how a logo is interpreted is of the utmost importance. In order to effectively express a brand's values, mission, and identity to the people that the brand is aimed at, it is essential for the colour, typography, and symbols used in a logo to match with one another. In addition to these characteristics, it should have a lengthy lifespan, be compatible with a diverse assortment of colour palettes, and be straightforward to convert from one format to another. (Nadin M.,1987) The background of the logo is very significant since it affects both how noticeable the logo is and how the viewer perceives it to be. since of this, the background should be given careful consideration. The background should not be distracting or in any way compete with the logo in any way, and it should have a high degree of contrast with the logo in a variety of various lighting circumstances. In addition, the background should have a high degree of contrast with the logo. (L Lorente-Barroso et al.,2021) A successful logo should be simple enough to be easily recognized but complex enough to convey the essence of the brand or product that it stands for. It must be adaptable enough to be used in a number of contexts, it must be built with longevity in mind, and it must be produced against a backdrop that bolsters the message and the effect of what it is attempting to express. (Henderson et al.,1998) 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88891/1/88891.pdf Logo interpretation towards recognition brand design / Norafiqah Norman Azmi. (2023) Degree thesis, thesis, Universiti Teknologi MARA, Melaka. <http://terminalib.uitm.edu.my/88891.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Perception
spellingShingle Perception
Norman Azmi, Norafiqah
Logo interpretation towards recognition brand design / Norafiqah Norman Azmi
description When it comes to the recognition of a business and its overall visual identity, how a logo is interpreted is of the utmost importance. In order to effectively express a brand's values, mission, and identity to the people that the brand is aimed at, it is essential for the colour, typography, and symbols used in a logo to match with one another. In addition to these characteristics, it should have a lengthy lifespan, be compatible with a diverse assortment of colour palettes, and be straightforward to convert from one format to another. (Nadin M.,1987) The background of the logo is very significant since it affects both how noticeable the logo is and how the viewer perceives it to be. since of this, the background should be given careful consideration. The background should not be distracting or in any way compete with the logo in any way, and it should have a high degree of contrast with the logo in a variety of various lighting circumstances. In addition, the background should have a high degree of contrast with the logo. (L Lorente-Barroso et al.,2021) A successful logo should be simple enough to be easily recognized but complex enough to convey the essence of the brand or product that it stands for. It must be adaptable enough to be used in a number of contexts, it must be built with longevity in mind, and it must be produced against a backdrop that bolsters the message and the effect of what it is attempting to express. (Henderson et al.,1998)
format Thesis
author Norman Azmi, Norafiqah
author_facet Norman Azmi, Norafiqah
author_sort Norman Azmi, Norafiqah
title Logo interpretation towards recognition brand design / Norafiqah Norman Azmi
title_short Logo interpretation towards recognition brand design / Norafiqah Norman Azmi
title_full Logo interpretation towards recognition brand design / Norafiqah Norman Azmi
title_fullStr Logo interpretation towards recognition brand design / Norafiqah Norman Azmi
title_full_unstemmed Logo interpretation towards recognition brand design / Norafiqah Norman Azmi
title_sort logo interpretation towards recognition brand design / norafiqah norman azmi
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/88891/1/88891.pdf
https://ir.uitm.edu.my/id/eprint/88891/
_version_ 1794641264523608064
score 13.211869

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