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The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail

Promotional mix is one of the strategies used by Maxis Sandakan in enhancing their profitability. Furthermore, using promotional mix also people will be aware with all the services provided by Maxis Sandakan and from promotion also it is easy for the people know or gain lots of information about the...

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Bibliographic Details
Main Author: Ismail, Mahfuzah
Format: Student Project
Language:English
Published: 2008
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/88549/1/88549.pdf
https://ir.uitm.edu.my/id/eprint/88549/
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spelling my.uitm.ir.885492023-12-17T15:58:16Z https://ir.uitm.edu.my/id/eprint/88549/ The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail Ismail, Mahfuzah Marketing Promotional mix is one of the strategies used by Maxis Sandakan in enhancing their profitability. Furthermore, using promotional mix also people will be aware with all the services provided by Maxis Sandakan and from promotion also it is easy for the people know or gain lots of information about the services beside save their time and money. However, promotional mix is not to enhance the profit only but also responsible in helping the company increase their sales, new product or services accepted, creation of brand equity, position into customer minds, competitive retaliations and also help in increase their corporate images. Meanwhile, the research objectives of this study are to identify the effectiveness of existing promotional mix used by Maxis Sandakan, and to determine the relationship between promotional mix and improvement of Maxis Sandakan. Beside that, researcher also wants to make some recommendation and suggestion of a few strategies in order to improve the promotion of Maxis Sandakan. For the purpose of this research, 80 questionnaires are distributed to selected customer of Maxis Sandakan. However only 73 questionnaires are valid and can be analyzed and interpreted. This research used probability sampling as a sampling technique and used of primary and secondary data as a data collection method. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88549/1/88549.pdf The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Ismail, Mahfuzah
The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail
description Promotional mix is one of the strategies used by Maxis Sandakan in enhancing their profitability. Furthermore, using promotional mix also people will be aware with all the services provided by Maxis Sandakan and from promotion also it is easy for the people know or gain lots of information about the services beside save their time and money. However, promotional mix is not to enhance the profit only but also responsible in helping the company increase their sales, new product or services accepted, creation of brand equity, position into customer minds, competitive retaliations and also help in increase their corporate images. Meanwhile, the research objectives of this study are to identify the effectiveness of existing promotional mix used by Maxis Sandakan, and to determine the relationship between promotional mix and improvement of Maxis Sandakan. Beside that, researcher also wants to make some recommendation and suggestion of a few strategies in order to improve the promotion of Maxis Sandakan. For the purpose of this research, 80 questionnaires are distributed to selected customer of Maxis Sandakan. However only 73 questionnaires are valid and can be analyzed and interpreted. This research used probability sampling as a sampling technique and used of primary and secondary data as a data collection method.
format Student Project
author Ismail, Mahfuzah
author_facet Ismail, Mahfuzah
author_sort Ismail, Mahfuzah
title The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail
title_short The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail
title_full The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail
title_fullStr The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail
title_full_unstemmed The effectiveness of promotional mix of Maxis Sandakan / Mahfuzah Ismail
title_sort effectiveness of promotional mix of maxis sandakan / mahfuzah ismail
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88549/1/88549.pdf
https://ir.uitm.edu.my/id/eprint/88549/
_version_ 1787139611545305088
score 13.211869

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