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A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais

This research was conducted to study about the customer awareness and acceptance towards the dried seaweed. Dried seaweed is a healthy and new product in the market thus it needs to attract the customer. Here the objectives of this research is to know the level of awareness and acceptance besides to...

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Main Author: Jais, Sheena Marilyn
Format: Student Project
Language:English
Published: 2008
Subjects:
Awareness
Fishers. Fishermen
Food industry and trade. Halal food industry. Certification
Online Access:https://ir.uitm.edu.my/id/eprint/88545/1/88545.pdf
https://ir.uitm.edu.my/id/eprint/88545/
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spelling my.uitm.ir.885452023-12-17T15:58:06Z https://ir.uitm.edu.my/id/eprint/88545/ A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais Jais, Sheena Marilyn Awareness Fishers. Fishermen Food industry and trade. Halal food industry. Certification This research was conducted to study about the customer awareness and acceptance towards the dried seaweed. Dried seaweed is a healthy and new product in the market thus it needs to attract the customer. Here the objectives of this research is to know the level of awareness and acceptance besides to identify the customer suggestion and recommendation towards the dried seaweed that been offered by Fisheries and Food Industries. In order to achieved the objectives, information are been gathered through distribution of questionnaire to the public with a selected area. Through the distribution of questionnaire, data will be collected which then will be processed by using the Statistical Package for Social Science (SPSS). The information that been obtained through this process then will be converted into charts and tables in the final process for evaluation. Apart of that, there are some recommendation and suggestion been given through this research where towards end of this study, this feedback can be used by Fisheries and Food Industries to improve their product in future. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88545/1/88545.pdf A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Awareness
Fishers. Fishermen
Food industry and trade. Halal food industry. Certification
spellingShingle Awareness
Fishers. Fishermen
Food industry and trade. Halal food industry. Certification
Jais, Sheena Marilyn
A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais
description This research was conducted to study about the customer awareness and acceptance towards the dried seaweed. Dried seaweed is a healthy and new product in the market thus it needs to attract the customer. Here the objectives of this research is to know the level of awareness and acceptance besides to identify the customer suggestion and recommendation towards the dried seaweed that been offered by Fisheries and Food Industries. In order to achieved the objectives, information are been gathered through distribution of questionnaire to the public with a selected area. Through the distribution of questionnaire, data will be collected which then will be processed by using the Statistical Package for Social Science (SPSS). The information that been obtained through this process then will be converted into charts and tables in the final process for evaluation. Apart of that, there are some recommendation and suggestion been given through this research where towards end of this study, this feedback can be used by Fisheries and Food Industries to improve their product in future.
format Student Project
author Jais, Sheena Marilyn
author_facet Jais, Sheena Marilyn
author_sort Jais, Sheena Marilyn
title A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais
title_short A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais
title_full A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais
title_fullStr A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais
title_full_unstemmed A study on customer awareness towards dried seaweed : case of fisheries and food indutries, Innoprise Corporation Sdn. Bhd. / Sheena Marilyn Jais
title_sort study on customer awareness towards dried seaweed : case of fisheries and food indutries, innoprise corporation sdn. bhd. / sheena marilyn jais
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88545/1/88545.pdf
https://ir.uitm.edu.my/id/eprint/88545/
_version_ 1787139611048280064
score 13.211869

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