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A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon

This research paper is a part of fulfilling the syllabus requirement for MKT 662 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about "A STUDY ON THE EFFECTIVENESS OF MARKETING STRATEGIES IN OSCAJAYA. It consi...

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Main Author: Michael Subinon, Easter
Format: Student Project
Language:English
Published: 2008
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/88537/1/88537.pdf
https://ir.uitm.edu.my/id/eprint/88537/
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spelling my.uitm.ir.885372023-12-17T15:55:13Z https://ir.uitm.edu.my/id/eprint/88537/ A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon Michael Subinon, Easter Marketing This research paper is a part of fulfilling the syllabus requirement for MKT 662 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about "A STUDY ON THE EFFECTIVENESS OF MARKETING STRATEGIES IN OSCAJAYA. It consists of Introduction, Literature Review, Research Methodology, Finding & Analysis, Conclusion & Recommendations and Bibliography. The objectives of this research is to evaluate the effectiveness of Marketing strategies at Oscajaya in Kota Kinabalu, Sabah and to measure customer satisfaction on when claiming their insurance. The sampling technique used in this research is non-probability sampling which also known as "Convenience Sampling". The 120 respondents that will be focus comprises of Borneo Samudera consumers, SESB, Mortune Club. SLDB, and around Karamunsing area which included race, gender, and age. Data gathered from fieldworks will be analyzed using 'Statistical Package of Social Science' (SPSS). 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88537/1/88537.pdf A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Michael Subinon, Easter
A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon
description This research paper is a part of fulfilling the syllabus requirement for MKT 662 in order for a final year student of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about "A STUDY ON THE EFFECTIVENESS OF MARKETING STRATEGIES IN OSCAJAYA. It consists of Introduction, Literature Review, Research Methodology, Finding & Analysis, Conclusion & Recommendations and Bibliography. The objectives of this research is to evaluate the effectiveness of Marketing strategies at Oscajaya in Kota Kinabalu, Sabah and to measure customer satisfaction on when claiming their insurance. The sampling technique used in this research is non-probability sampling which also known as "Convenience Sampling". The 120 respondents that will be focus comprises of Borneo Samudera consumers, SESB, Mortune Club. SLDB, and around Karamunsing area which included race, gender, and age. Data gathered from fieldworks will be analyzed using 'Statistical Package of Social Science' (SPSS).
format Student Project
author Michael Subinon, Easter
author_facet Michael Subinon, Easter
author_sort Michael Subinon, Easter
title A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon
title_short A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon
title_full A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon
title_fullStr A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon
title_full_unstemmed A study on the effectiveness of marketing strategies in Oscajaya / Easter Michael Subinon
title_sort study on the effectiveness of marketing strategies in oscajaya / easter michael subinon
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88537/1/88537.pdf
https://ir.uitm.edu.my/id/eprint/88537/
_version_ 1787139610173767680
score 13.211869

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