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A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw

Nexus Resort Karambunai produces various promotional activities in order to attract more tourist come to resorts. This research is a study about the effectiveness of Nexus Resort Karambunai promotional activities from tourist's perspectives. The objective of the study is to identify the promoti...

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Main Author: Anjalau Insiaw, Jusehi Rachel
Format: Student Project
Language:English
Published: 2008
Subjects:
Travel and state. Tourism
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/88521/1/88521.pdf
https://ir.uitm.edu.my/id/eprint/88521/
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spelling my.uitm.ir.885212023-12-18T02:13:17Z https://ir.uitm.edu.my/id/eprint/88521/ A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw Anjalau Insiaw, Jusehi Rachel Travel and state. Tourism Marketing Nexus Resort Karambunai produces various promotional activities in order to attract more tourist come to resorts. This research is a study about the effectiveness of Nexus Resort Karambunai promotional activities from tourist's perspectives. The objective of the study is to identify the promotional activities which lead to the effectiveness of the promotion and vice versa. Here also we can identify the best promotional activities that are the most effectiveness that can be used as promotional activities. The research design used is descriptive study, and both primary and secondary data regarding the study were gathered. To approach used for this study in getting information is through self administered questionnaires. Data that are collected then is processed with the used of Statistical Package for Social Science (SPSS). Information obtained is the turned into table and charts so as evaluation could be explained easily. So based on the findings, most of the tourists gave positive views and feedbacks towards Nexus Resort Karambunai promotional activities. There is few commented that the promotional activities still needs improvement in terms of information need to be update and completely information for all ages group. Internet and brochures are the most favorite promotional activities and both of them should be always useful as the tourist wish. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88521/1/88521.pdf A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
Marketing
spellingShingle Travel and state. Tourism
Marketing
Anjalau Insiaw, Jusehi Rachel
A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw
description Nexus Resort Karambunai produces various promotional activities in order to attract more tourist come to resorts. This research is a study about the effectiveness of Nexus Resort Karambunai promotional activities from tourist's perspectives. The objective of the study is to identify the promotional activities which lead to the effectiveness of the promotion and vice versa. Here also we can identify the best promotional activities that are the most effectiveness that can be used as promotional activities. The research design used is descriptive study, and both primary and secondary data regarding the study were gathered. To approach used for this study in getting information is through self administered questionnaires. Data that are collected then is processed with the used of Statistical Package for Social Science (SPSS). Information obtained is the turned into table and charts so as evaluation could be explained easily. So based on the findings, most of the tourists gave positive views and feedbacks towards Nexus Resort Karambunai promotional activities. There is few commented that the promotional activities still needs improvement in terms of information need to be update and completely information for all ages group. Internet and brochures are the most favorite promotional activities and both of them should be always useful as the tourist wish.
format Student Project
author Anjalau Insiaw, Jusehi Rachel
author_facet Anjalau Insiaw, Jusehi Rachel
author_sort Anjalau Insiaw, Jusehi Rachel
title A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw
title_short A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw
title_full A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw
title_fullStr A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw
title_full_unstemmed A study on the effectiveness of Nexus Resort Karambunai promotional activities from tourists perspectives / Jusehi Rachel Anjalau Insiaw
title_sort study on the effectiveness of nexus resort karambunai promotional activities from tourists perspectives / jusehi rachel anjalau insiaw
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88521/1/88521.pdf
https://ir.uitm.edu.my/id/eprint/88521/
_version_ 1787139608335613952
score 13.211869

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