A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan
This research paper is a part of fulfilling the syllabus requirement for MKT 536 in order student to fulfill of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about a study on purchasing behaviour of Telekom Malaysia Staff at Wawasan Plaza, Kota Kinab...
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| Language: | English |
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2007
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| Online Access: | https://ir.uitm.edu.my/id/eprint/88497/1/88497.pdf https://ir.uitm.edu.my/id/eprint/88497/ |
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my.uitm.ir.884972023-12-18T02:13:22Z https://ir.uitm.edu.my/id/eprint/88497/ A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan Adnan, Asnita Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research paper is a part of fulfilling the syllabus requirement for MKT 536 in order student to fulfill of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about a study on purchasing behaviour of Telekom Malaysia Staff at Wawasan Plaza, Kota Kinabalu. It has five chapters and the chapters are: (1) Introduction (2) Literature Review (3) Research Methodology (4) Findings And Analysis (5) Conclusion and Recommendations, (6) Bibliography and (7) Appendices. The objective of this research is to find out the aggregrate of consumers in Telekom Malaysia, Wawasan Plaza, Kota Kinabalu who wears perfume the way that reflect consumers life style and to know the purchase decision for the perfume budget. Towards the end of this study, suggestion from respondent can be use by researcher to identify the factor contributed in buying decision. The sampling technique used in this research is probability sampling. There were 150 respondents that taken as respondents. The respondents were TM staff in Wawasan Plaza, Kota Kinabalu. Data gathered from fieldworks will be analyzed using statistical package of social science (SPSS). 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88497/1/88497.pdf A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan. (2007) [Student Project] (Submitted) |
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Universiti Teknologi Mara |
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Tun Abdul Razak Library |
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Institutional Repository |
| continent |
Asia |
| country |
Malaysia |
| content_provider |
Universiti Teknologi Mara |
| content_source |
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| url_provider |
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| language |
English |
| topic |
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives |
| spellingShingle |
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Adnan, Asnita A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan |
| description |
This research paper is a part of fulfilling the syllabus requirement for MKT 536 in order student to fulfill of Bachelor of Business Administration (Hons) Marketing to obtain a degree. The research is mainly about a study on purchasing behaviour of Telekom Malaysia Staff at Wawasan Plaza, Kota Kinabalu. It has five chapters and the chapters are:
(1) Introduction
(2) Literature Review
(3) Research Methodology
(4) Findings And Analysis
(5) Conclusion and
Recommendations,
(6) Bibliography and
(7) Appendices.
The objective of this research is to find out the aggregrate of consumers in Telekom Malaysia, Wawasan Plaza, Kota Kinabalu who wears perfume the way that reflect consumers life style and to know the purchase decision for the perfume budget. Towards the end of this study, suggestion from respondent can be use by researcher to identify the factor contributed in buying decision. The sampling technique used in this research is probability sampling. There were 150 respondents that taken as respondents. The respondents were TM staff in Wawasan Plaza, Kota Kinabalu. Data gathered from fieldworks will be analyzed using statistical package of social science (SPSS). |
| format |
Student Project |
| author |
Adnan, Asnita |
| author_facet |
Adnan, Asnita |
| author_sort |
Adnan, Asnita |
| title |
A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan |
| title_short |
A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan |
| title_full |
A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan |
| title_fullStr |
A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan |
| title_full_unstemmed |
A study on purchasing behaviour of Telekom Malaysia staff at Wawasan Plaza, Kota Kinabalu on perfume / Asnita Adnan |
| title_sort |
study on purchasing behaviour of telekom malaysia staff at wawasan plaza, kota kinabalu on perfume / asnita adnan |
| publishDate |
2007 |
| url |
https://ir.uitm.edu.my/id/eprint/88497/1/88497.pdf https://ir.uitm.edu.my/id/eprint/88497/ |
| _version_ |
1787139607302766592 |
| score |
13.211869 |