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A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily

This research is study on 'Purchasing Behavior of UiTM Sabah's Students on Mobile Phone Brands '. Nowadays, mobile phone can be considered as an important communication tool for everybody as well as student. They are using mobile phone not only to call or send message to their family,...

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Main Author: Lily, Julia
Format: Student Project
Language:English
Published: 2007
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Online Access:https://ir.uitm.edu.my/id/eprint/88480/1/88480.pdf
https://ir.uitm.edu.my/id/eprint/88480/
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id my.uitm.ir.88480
record_format eprints
spelling my.uitm.ir.884802023-12-18T08:09:25Z https://ir.uitm.edu.my/id/eprint/88480/ A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily Lily, Julia Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives This research is study on 'Purchasing Behavior of UiTM Sabah's Students on Mobile Phone Brands '. Nowadays, mobile phone can be considered as an important communication tool for everybody as well as student. They are using mobile phone not only to call or send message to their family, friends or other person, but they also using their mobile phone to serve internet, take pictures or video, keep songs and video clips and many more. Thus, the main objective of this research is to understand the purchasing behavior among UiTM Sabah's Students towards mobile phone brands and to determine their preference too. Two types of data collection method are used namely primary data and secondary data. Questionnaires will be used in interview to collect the primary data from respondents. The study results show that most of the UiTM Sabah's students have their own mobile phone when they are 17 years old. In average, they used their mobile phone about 8 months before replacing it with new mobile phone brand. Besides, respondents from rural area buy their own mobile phone quite late as compared to student from urban area. Other than that, family has the great influence to the students to buy their first mobile phone. Last but not least, Nokia brand is the most favourite mobile phone brand since their first mobile phone brand. The findings suggest that mobile phone is an important communication tool nowadays. The role of family as the third person in helping the student to select their first mobile phone is really important. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88480/1/88480.pdf A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily. (2007) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Purchasing. Selling. Sales personnel. Sales executives
Lily, Julia
A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily
description This research is study on 'Purchasing Behavior of UiTM Sabah's Students on Mobile Phone Brands '. Nowadays, mobile phone can be considered as an important communication tool for everybody as well as student. They are using mobile phone not only to call or send message to their family, friends or other person, but they also using their mobile phone to serve internet, take pictures or video, keep songs and video clips and many more. Thus, the main objective of this research is to understand the purchasing behavior among UiTM Sabah's Students towards mobile phone brands and to determine their preference too. Two types of data collection method are used namely primary data and secondary data. Questionnaires will be used in interview to collect the primary data from respondents. The study results show that most of the UiTM Sabah's students have their own mobile phone when they are 17 years old. In average, they used their mobile phone about 8 months before replacing it with new mobile phone brand. Besides, respondents from rural area buy their own mobile phone quite late as compared to student from urban area. Other than that, family has the great influence to the students to buy their first mobile phone. Last but not least, Nokia brand is the most favourite mobile phone brand since their first mobile phone brand. The findings suggest that mobile phone is an important communication tool nowadays. The role of family as the third person in helping the student to select their first mobile phone is really important.
format Student Project
author Lily, Julia
author_facet Lily, Julia
author_sort Lily, Julia
title A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily
title_short A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily
title_full A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily
title_fullStr A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily
title_full_unstemmed A study on purchasing behavior of UiTM Sabah's students towards mobile phone brands / Julia Lily
title_sort study on purchasing behavior of uitm sabah's students towards mobile phone brands / julia lily
publishDate 2007
url https://ir.uitm.edu.my/id/eprint/88480/1/88480.pdf
https://ir.uitm.edu.my/id/eprint/88480/
_version_ 1787139605938569216
score 13.211869

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