Staff View: A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer

A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer

As we are aware of, in recent years, the adoptions of hand phones have been exceptionally rapid. In Malaysia itself, hand phones are nowadays almost as common as wrist-watches. This research study was conducted to explore and understand the purchasing behaviour of the staff of Ministry of Local Gove...

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Main Author:	Mosipil, Jostivita @ Mary Jeaniffer
Format:	Student Project
Language:	English
Published:	2007
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
Online Access:	https://ir.uitm.edu.my/id/eprint/88445/1/88445.pdf https://ir.uitm.edu.my/id/eprint/88445/
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id	my.uitm.ir.88445
record_format	eprints
spelling	my.uitm.ir.884452023-12-18T08:09:29Z https://ir.uitm.edu.my/id/eprint/88445/ A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer Mosipil, Jostivita @ Mary Jeaniffer Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives As we are aware of, in recent years, the adoptions of hand phones have been exceptionally rapid. In Malaysia itself, hand phones are nowadays almost as common as wrist-watches. This research study was conducted to explore and understand the purchasing behaviour of the staff of Ministry of Local Government and Housing, Kota Kinabalu [MLGH] on hand phones. This study is descriptive in nature which was carried out by using the survey method. Structured, self-administered questionnaires were distributed to the staff of MLGH. 130 questionnaires were successfully returned and were analyzed using the SPSS. Based on the analysis conducted, 98% of the respondents own a hand phone, and the most preferred brand is Nokia which contributed to 60% of the respondents. 69% of the respondents were influenced by friends and families in their purchase. Function and price are the two top priorities for purchase decisions. It was also found out that more than half of the respondents or 61% purchased hand phone within the category of once a year or longer and a majority of 85% purchased them at hand phone vendors. It is also interesting to note that 96% of the respondents have bought accessories for their hand phone. As for the respondents monthly bill, it was found out that almost half of them spend between RM51.00 to RM150.00 per month. The most common mode of payment taken by the respondents was prepaid which contribute to 80%. 14% of the respondents have contributed to various suggestions which will be useful for improving existing strategies or to develop a new dynamic marketing strategy. 2007 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88445/1/88445.pdf A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer. (2007) [Student Project] (Submitted)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Purchasing. Selling. Sales personnel. Sales executives Mosipil, Jostivita @ Mary Jeaniffer A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer
description	As we are aware of, in recent years, the adoptions of hand phones have been exceptionally rapid. In Malaysia itself, hand phones are nowadays almost as common as wrist-watches. This research study was conducted to explore and understand the purchasing behaviour of the staff of Ministry of Local Government and Housing, Kota Kinabalu [MLGH] on hand phones. This study is descriptive in nature which was carried out by using the survey method. Structured, self-administered questionnaires were distributed to the staff of MLGH. 130 questionnaires were successfully returned and were analyzed using the SPSS. Based on the analysis conducted, 98% of the respondents own a hand phone, and the most preferred brand is Nokia which contributed to 60% of the respondents. 69% of the respondents were influenced by friends and families in their purchase. Function and price are the two top priorities for purchase decisions. It was also found out that more than half of the respondents or 61% purchased hand phone within the category of once a year or longer and a majority of 85% purchased them at hand phone vendors. It is also interesting to note that 96% of the respondents have bought accessories for their hand phone. As for the respondents monthly bill, it was found out that almost half of them spend between RM51.00 to RM150.00 per month. The most common mode of payment taken by the respondents was prepaid which contribute to 80%. 14% of the respondents have contributed to various suggestions which will be useful for improving existing strategies or to develop a new dynamic marketing strategy.
format	Student Project
author	Mosipil, Jostivita @ Mary Jeaniffer
author_facet	Mosipil, Jostivita @ Mary Jeaniffer
author_sort	Mosipil, Jostivita @ Mary Jeaniffer
title	A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer
title_short	A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer
title_full	A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer
title_fullStr	A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer
title_full_unstemmed	A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer
title_sort	study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / jostivita mosipil @ mary jeaniffer
publishDate	2007
url	https://ir.uitm.edu.my/id/eprint/88445/1/88445.pdf https://ir.uitm.edu.my/id/eprint/88445/
_version_	1787139603439812608
score	13.211869

A study on the purchasing behaviour of the staff of ministry of local government and housing on hand phones / Jostivita Mosipil @ Mary Jeaniffer

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