A study on customer perception : Mesra convenience store / Rita Paul

This study was conducted to identify the customer evaluation towards the MESRA convenience store. Customer perceptions consist of customer expectation and customer satisfaction. Customer perception is one of the key for MESRA to identify what basically customers expect from their services in terms o...

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Bibliographic Details
Main Author: Paul, Rita
Format: Student Project
Language:English
Published: 2007
Subjects:
Online Access:https://ir.uitm.edu.my/id/eprint/88410/1/88410.pdf
https://ir.uitm.edu.my/id/eprint/88410/
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