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A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman

This research will be conducted to study the general customers' perception toward services provided by Malaysia Airlines in Kota Kinabalu. I have chosen this research topic due to interest in knowing what the customers have to say about the overall services provided by Malaysia Airlines, mainly...

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Main Author: Osman, Annel Osyairi
Format: Student Project
Language:English
Published: 2008
Subjects:
Perception
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/88257/1/88257.pdf
https://ir.uitm.edu.my/id/eprint/88257/
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spelling my.uitm.ir.882572023-12-12T06:52:12Z https://ir.uitm.edu.my/id/eprint/88257/ A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman Osman, Annel Osyairi Perception Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling This research will be conducted to study the general customers' perception toward services provided by Malaysia Airlines in Kota Kinabalu. I have chosen this research topic due to interest in knowing what the customers have to say about the overall services provided by Malaysia Airlines, mainly in Kota Kinabalu. 7 out of 17 questions in the questionnaire were structured to generate direct findings for the research while the rest of the questions are background oriented & will vary the findings generated through cross-tabulation. Software called Statistic Package for Social Science (SPSS) will be used to analyze data from the questionnaires. In overall, the research is general in nature which can be quite subjective as it will just cover the surface or basic attributes identified through the theoretical framework. It was through the findings of the research, either directly or from cross-tabulation that, researcher my progress deeper in a specific area if he may wish or allowed to continue researching further. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88257/1/88257.pdf A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Perception
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Perception
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Osman, Annel Osyairi
A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman
description This research will be conducted to study the general customers' perception toward services provided by Malaysia Airlines in Kota Kinabalu. I have chosen this research topic due to interest in knowing what the customers have to say about the overall services provided by Malaysia Airlines, mainly in Kota Kinabalu. 7 out of 17 questions in the questionnaire were structured to generate direct findings for the research while the rest of the questions are background oriented & will vary the findings generated through cross-tabulation. Software called Statistic Package for Social Science (SPSS) will be used to analyze data from the questionnaires. In overall, the research is general in nature which can be quite subjective as it will just cover the surface or basic attributes identified through the theoretical framework. It was through the findings of the research, either directly or from cross-tabulation that, researcher my progress deeper in a specific area if he may wish or allowed to continue researching further.
format Student Project
author Osman, Annel Osyairi
author_facet Osman, Annel Osyairi
author_sort Osman, Annel Osyairi
title A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman
title_short A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman
title_full A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman
title_fullStr A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman
title_full_unstemmed A study on customers perception toward services provided by Malaysia Airlines in Kota Kinabalu / Annel Osyairi Osman
title_sort study on customers perception toward services provided by malaysia airlines in kota kinabalu / annel osyairi osman
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88257/1/88257.pdf
https://ir.uitm.edu.my/id/eprint/88257/
_version_ 1787139588812177408
score 13.211869

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