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A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan

MAA Takaful Bhd should focus more in the marketing strategy to create awareness and acceptance among MAA existing customer especially in Kota Kinabalu City area in order MAA existing customer be able accept and purchase that products easily. By concentrate in creating awareness and acceptance among...

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Main Author: Hassan, Zulhuzaimi
Format: Student Project
Language:English
Published: 2008
Subjects:
Awareness
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/88227/1/88227.pdf
https://ir.uitm.edu.my/id/eprint/88227/
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spelling my.uitm.ir.882272023-12-11T15:50:42Z https://ir.uitm.edu.my/id/eprint/88227/ A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan Hassan, Zulhuzaimi Awareness Marketing MAA Takaful Bhd should focus more in the marketing strategy to create awareness and acceptance among MAA existing customer especially in Kota Kinabalu City area in order MAA existing customer be able accept and purchase that products easily. By concentrate in creating awareness and acceptance among customer, the company could produce desire result to be excellent in marketing strategy. Right now, MAA Takaful must be emphasizing more on the marketing strategy in order b able to compete among other companies. In addition, this study mainly purposes to identify the MAA existing customers' awareness and acceptance towards MAA Takaful products especially in Kota Kinabalu city area. This study also conducted among MAA existing customer made up government servants, private sector, business owner and retired persons who have yet to own MAA Takaful product. This study will only include MAA existing customers in Kota Kinabalu city area. The target populations in this study are about 150 respondents of MAA existing customers. 2008 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88227/1/88227.pdf A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan. (2008) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Awareness
Marketing
spellingShingle Awareness
Marketing
Hassan, Zulhuzaimi
A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan
description MAA Takaful Bhd should focus more in the marketing strategy to create awareness and acceptance among MAA existing customer especially in Kota Kinabalu City area in order MAA existing customer be able accept and purchase that products easily. By concentrate in creating awareness and acceptance among customer, the company could produce desire result to be excellent in marketing strategy. Right now, MAA Takaful must be emphasizing more on the marketing strategy in order b able to compete among other companies. In addition, this study mainly purposes to identify the MAA existing customers' awareness and acceptance towards MAA Takaful products especially in Kota Kinabalu city area. This study also conducted among MAA existing customer made up government servants, private sector, business owner and retired persons who have yet to own MAA Takaful product. This study will only include MAA existing customers in Kota Kinabalu city area. The target populations in this study are about 150 respondents of MAA existing customers.
format Student Project
author Hassan, Zulhuzaimi
author_facet Hassan, Zulhuzaimi
author_sort Hassan, Zulhuzaimi
title A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan
title_short A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan
title_full A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan
title_fullStr A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan
title_full_unstemmed A study awareness of MAA existing customer towards the acceptance of MAA Takaful products in Kota Kinabalu city area / Zulhuzaimi Hassan
title_sort study awareness of maa existing customer towards the acceptance of maa takaful products in kota kinabalu city area / zulhuzaimi hassan
publishDate 2008
url https://ir.uitm.edu.my/id/eprint/88227/1/88227.pdf
https://ir.uitm.edu.my/id/eprint/88227/
_version_ 1787139584884211712
score 13.211869

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