Are you a panic buyer? Observations from consumers in Malaysia / Yee-Cheak Chan, Yen-Nee Goh and Chee-Ngee Lim
Panic buying is an intriguing social phenomenon during a crisis. However, the existing literature primarily emphasises impulsive purchases and fails to address the objective of panic buying. A minimal study has examined panic buying, integrating variables within an S-O-R framework throughout a crisi...
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| Main Authors: | , , |
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| Format: | Article |
| Language: | English |
| Published: |
Universiti Teknologi Mara, Selangor: Puncak Alam Campus: Faculty of Business and Management
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/88094/1/88094.pdf https://ir.uitm.edu.my/id/eprint/88094/ http://myjms.mohe.gov.my/index.php/JIBE/index |
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