Staff View: Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof

Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof

Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Albarq, 2006). Acc...

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Main Author:	Mohd Yusof, Nurul Syafiqah
Format:	Student Project
Language:	English
Published:	2016
Subjects:	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
Online Access:	https://ir.uitm.edu.my/id/eprint/88021/1/88021.pdf https://ir.uitm.edu.my/id/eprint/88021/
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id	my.uitm.ir.88021
record_format	eprints
spelling	my.uitm.ir.880212023-12-07T13:09:43Z https://ir.uitm.edu.my/id/eprint/88021/ Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof Mohd Yusof, Nurul Syafiqah Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Albarq, 2006). According to the survey by A.C. Nielsen (2007), more than 627 million people in the world have done online shopping. University students contribute to about $200 billion a year in the buying power to the US market, with an average student's available discretionary spending totaling to $287 each month (Gardyn, 2002). Due to the students' purchasing power in the marketplace, it is critical for e-retailers and consumer behavior marketers to fully understand the attitude and intention of this particular population towards online shopping. With the expansion of educational services in Malaysia, university students have become one of the important consumer market segments (Sabri, MacDonald, Masud, Paim, Hira, & Othman, 2008). Online shopping in Malaysia is a new technology breakthrough since it has just begun to assault the Malaysia retailing sector with online shopping services (Haque et, 2006). In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors influencing this behavior when shopping online should be given priority. The result can be found out are towards the factors influencing online shopping behaviour among university students by four factors which are trustworthiness factor, entertaining advertising, convenient and price. All the factors are linked or influence the factors influencing online shopping behaviour but for trustworthiness factor and entertaining advertising are less important to the students. 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/88021/1/88021.pdf Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof. (2016) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce
spellingShingle	Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic commerce Mohd Yusof, Nurul Syafiqah Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof
description	Nowadays, Internet is not only a networking media, but it is also used as a means of transaction for consumers at global market. The usage of Internet has grown rapidly over the past years and it has become a common means for delivering and trading information, services and goods (Albarq, 2006). According to the survey by A.C. Nielsen (2007), more than 627 million people in the world have done online shopping. University students contribute to about $200 billion a year in the buying power to the US market, with an average student's available discretionary spending totaling to $287 each month (Gardyn, 2002). Due to the students' purchasing power in the marketplace, it is critical for e-retailers and consumer behavior marketers to fully understand the attitude and intention of this particular population towards online shopping. With the expansion of educational services in Malaysia, university students have become one of the important consumer market segments (Sabri, MacDonald, Masud, Paim, Hira, & Othman, 2008). Online shopping in Malaysia is a new technology breakthrough since it has just begun to assault the Malaysia retailing sector with online shopping services (Haque et, 2006). In order to increase online shopping in Malaysia, understanding consumer online shopping behavior and factors influencing this behavior when shopping online should be given priority. The result can be found out are towards the factors influencing online shopping behaviour among university students by four factors which are trustworthiness factor, entertaining advertising, convenient and price. All the factors are linked or influence the factors influencing online shopping behaviour but for trustworthiness factor and entertaining advertising are less important to the students.
format	Student Project
author	Mohd Yusof, Nurul Syafiqah
author_facet	Mohd Yusof, Nurul Syafiqah
author_sort	Mohd Yusof, Nurul Syafiqah
title	Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof
title_short	Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof
title_full	Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof
title_fullStr	Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof
title_full_unstemmed	Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof
title_sort	factors influencing online shopping behavior among university students / nurul syafiqah mohd yusof
publishDate	2016
url	https://ir.uitm.edu.my/id/eprint/88021/1/88021.pdf https://ir.uitm.edu.my/id/eprint/88021/
_version_	1787139566991310848
score	13.211869

Factors influencing online shopping behavior among university students / Nurul Syafiqah Mohd Yusof

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