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Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]

A shopping mall is defined as an aggregation of retail and other commercial establishments owned and managed as a single property. Today, shopping malls offer services to customers in the form of convenient access to a desirable mix of retailers within a managed environment to provide a satisfying a...

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Main Authors: Hashim, Nor Hashima, Lamba, Jeffery Das, Hassan, Nina Nabiha, Wan Mohd Rozihas, Wan Nursyuhada
Format: Article
Language:English
Published: 2022
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:https://ir.uitm.edu.my/id/eprint/87811/1/87811.pdf
https://ir.uitm.edu.my/id/eprint/87811/
https://e-ajuitmct.uitm.edu.my/v3/
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id my.uitm.ir.87811
record_format eprints
spelling my.uitm.ir.878112023-11-29T04:16:19Z https://ir.uitm.edu.my/id/eprint/87811/ Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.] eaj Hashim, Nor Hashima Lamba, Jeffery Das Hassan, Nina Nabiha Wan Mohd Rozihas, Wan Nursyuhada Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling A shopping mall is defined as an aggregation of retail and other commercial establishments owned and managed as a single property. Today, shopping malls offer services to customers in the form of convenient access to a desirable mix of retailers within a managed environment to provide a satisfying and safe shopping and leisure experience. This study aims to understand the influence of lifestyle, entertainment, and retail atmospherics on customers’ preferences towards a shopping mall located in Kuala Lumpur, Malaysia. A questionnaire-based survey was conducted to collect information and a total of 250 usable questionnaires were further used for data analysis. The findings indicated that lifestyle and entertainment were significantly related to the customers’ preference towards the mall. Overall, this study provides an understanding of the customers’ preference for a mall and adds to the body of knowledge in understanding consumer behavior. 2022 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87811/1/87811.pdf Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]. (2022) e-Academia Journal <https://ir.uitm.edu.my/view/publication/e-Academia_Journal/>, 11 (1). pp. 56-66. ISSN 2289 - 6589 https://e-ajuitmct.uitm.edu.my/v3/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Hashim, Nor Hashima
Lamba, Jeffery Das
Hassan, Nina Nabiha
Wan Mohd Rozihas, Wan Nursyuhada
Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]
description A shopping mall is defined as an aggregation of retail and other commercial establishments owned and managed as a single property. Today, shopping malls offer services to customers in the form of convenient access to a desirable mix of retailers within a managed environment to provide a satisfying and safe shopping and leisure experience. This study aims to understand the influence of lifestyle, entertainment, and retail atmospherics on customers’ preferences towards a shopping mall located in Kuala Lumpur, Malaysia. A questionnaire-based survey was conducted to collect information and a total of 250 usable questionnaires were further used for data analysis. The findings indicated that lifestyle and entertainment were significantly related to the customers’ preference towards the mall. Overall, this study provides an understanding of the customers’ preference for a mall and adds to the body of knowledge in understanding consumer behavior.
format Article
author Hashim, Nor Hashima
Lamba, Jeffery Das
Hassan, Nina Nabiha
Wan Mohd Rozihas, Wan Nursyuhada
author_facet Hashim, Nor Hashima
Lamba, Jeffery Das
Hassan, Nina Nabiha
Wan Mohd Rozihas, Wan Nursyuhada
author_sort Hashim, Nor Hashima
title Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]
title_short Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]
title_full Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]
title_fullStr Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]
title_full_unstemmed Lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / Nor Hashima Hashim ... [et al.]
title_sort lifestyle, entertainment and retail atmospherics of customer’s preference towards a shopping mall / nor hashima hashim ... [et al.]
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/87811/1/87811.pdf
https://ir.uitm.edu.my/id/eprint/87811/
https://e-ajuitmct.uitm.edu.my/v3/
_version_ 1783882382033551360
score 13.211869

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