Indah Water Konsortium Sdn. Bhd. / Adiba Mohamad Salim
Indah Water Konsortium Sdn. Bhd., established in 1994, is a national sewage business in Malaysia. Under the Ministry of Finance, it operates a successful sewerage system, ensuring effluent is processed before being released into rivers. The company's core businesses include Sewage Treatment Pla...
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| Format: | Monograph |
| Language: | English |
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Faculty of Business and Management
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/87808/1/87808.pdf https://ir.uitm.edu.my/id/eprint/87808/ |
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| Summary: | Indah Water Konsortium Sdn. Bhd., established in 1994, is a national sewage business in Malaysia. Under the Ministry of Finance, it operates a successful sewerage system, ensuring effluent is processed before being released into rivers. The company's core businesses include Sewage Treatment Plant (STP) processes, plant takeovers, sewerage system types, scheduled desludging issues management, and e-bill registrations. The company's vision is to become a premier wastewater company, with its mission to provide excellent, efficient, and innovative services to ensure water safety and sustainability. The industrial training requirement for the internship was six months, from March 1st to August 15th. The internship took place in the Corporate Communications Department, led by Pn. Wan Esuriyanti and appointed supervisor En Shahrul. I was assigned multiple assignments and were encouraged to join various sections, including the media team, event team, and branding team. In the media team, I have created content related to various activities and events, including TikTok videos and media monitoring processes. The business has amassed comprehensive expertise of various sewage network and wastewater treatment technologies. The company's knowledge base and professional workforce—80% of whom have advanced training in wastewater treatment technologies—are its greatest assets. Indah Water Konsortium does, however, have issues with branding. The company's inability to manage and implement branding initiatives can limit its capacity to build brand equity. Indah Water Konsortium should concentrate on building better brand recognition by establishing connections with other sectors and co-branding with other businesses from various sectors in order to solve this problem. The absence of social media activity is another flaw noted by the SWOT analysis. The company's social media content is out of current and does not adhere to trends, which may indicate a shoddy offline brand. Social media may support and enhance the business's offline presence, enabling it to expand rapidly. Indah Water Konsortium has a solid basis in wastewater treatment and sewage management, but in order to maintain its development and success, it must make investments in cutting-edge technologies and alliances. To attract a larger audience and broaden its market, Indah Water Konsortium Sdn. Bhd. should engage in social media training for its media team. The personnel will be able to network and cooperate with experts in social media marketing as a result, possibly opening new chances as partners or clients. Additionally, the training will improve the media personnel's ability to communicate ideas clearly and effectively on social media. Selling byproducts and processed sludge to several Malaysian businesses, including the textile industry, the construction industry, and agriculture, will help Indah Water Konsortium strengthen the opportunity. Indah Water Konsortium can work with textile producers to increase wastewater sustainability, effluent treatment, and water reclamation. By doing this, the ecology will be safeguarded and the water will be appropriate for reuse in non-critical applications. Local SMEs can enhance their environmental practises and cut costs by reinvesting revenues in them. Threats to the Indah Water Konsortium include misunderstandings of its services by the general population and a lack of knowledge about sewage and wastewater treatment. In order to overcome these problems, Indah Water Konsortium should launch public awareness campaigns and educational initiatives to increase public understanding of the value of wastewater management and its effects on the environment. Extreme weather events pose dangers to infrastructure and treatment facilities, which has had a substantial influence on Malaysia's wastewater treatment systems. Indah Water Konsortium should investigate the effects of climate change on its wastewater treatment facilities and build emergency plans in order to combat these dangers. This will assist Indah Water Konsortium in forecasting changes in rainfall patterns, droughts, and floods. It will also help facilities get ready to manage a rise in wastewater volumes through contingency planning. |
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