Cover Image

Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]

One of the objectives of sustainable development is to create a world of interconnected spaces that incorporates smart technologies such as virtual reality (VR) in every phase. This includes the use of virtual environment to replace physically built show units for sell-then-built housing development...

Full description

Saved in:
Bibliographic Details
Main Authors: Azmi, Athira, Ibrahim, Rahinah, Abd Ghafar, Maszura, Rashidi, Ali
Format: Article
Language:English
Published: Universiti Teknologi MARA, Perak 2023
Subjects:
NA Architecture
Housing
Online Access:https://ir.uitm.edu.my/id/eprint/87775/1/87775.pdf
https://ir.uitm.edu.my/id/eprint/87775/
https://myjms.mohe.gov.my/index.php/myse/issue/view/1725
Tags: Add Tag
No Tags, Be the first to tag this record!
id my.uitm.ir.87775
record_format eprints
spelling my.uitm.ir.877752024-01-02T22:45:47Z https://ir.uitm.edu.my/id/eprint/87775/ Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.] myse Azmi, Athira Ibrahim, Rahinah Abd Ghafar, Maszura Rashidi, Ali NA Architecture Housing One of the objectives of sustainable development is to create a world of interconnected spaces that incorporates smart technologies such as virtual reality (VR) in every phase. This includes the use of virtual environment to replace physically built show units for sell-then-built housing development. With this vision, it is vital to evaluate how the virtual environment impacted satisfaction and perceived enjoyment, which are the two key predictors of purchase intention. This paper hypothesized on the relationships between the atmosphere, satisfaction, and perceived enjoyment in the virtual environment with purchase intention. An experiment with 60 real potential homebuyers was conducted to test the hypotheses. Results analyzed using paired samples t-test indicate that the atmosphere, satisfaction, perceived enjoyment, and purchase intention is statistically different (p < 0.05) in the physical and the virtual environment, while the PLS-SEM analysis revealed that the atmosphere in virtual environment positively effect satisfaction and perceived enjoyment, which subsequently positively effect purchase intention. The results presented in this paper would lead towards an enhanced development using virtual reality in smart cities that incorporates intelligence in human-computer interactions and consumer experience. This study extends the theory of consumer behaviour in architecture design for a smarter design that incorporates human emotions and behaviour in decision-making. Universiti Teknologi MARA, Perak 2023-08 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87775/1/87775.pdf Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]. (2023) Malaysian Journal of Sustainable Environment (MySE) <https://ir.uitm.edu.my/view/publication/Malaysian_Journal_of_Sustainable_Environment_=28MySE=29/>, 10 (2). pp. 273-304. ISSN 0128-326X https://myjms.mohe.gov.my/index.php/myse/issue/view/1725 10.24191/myse.v10i2.23641 10.24191/myse.v10i2.23641 10.24191/myse.v10i2.23641
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic NA Architecture
Housing
spellingShingle NA Architecture
Housing
Azmi, Athira
Ibrahim, Rahinah
Abd Ghafar, Maszura
Rashidi, Ali
Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]
description One of the objectives of sustainable development is to create a world of interconnected spaces that incorporates smart technologies such as virtual reality (VR) in every phase. This includes the use of virtual environment to replace physically built show units for sell-then-built housing development. With this vision, it is vital to evaluate how the virtual environment impacted satisfaction and perceived enjoyment, which are the two key predictors of purchase intention. This paper hypothesized on the relationships between the atmosphere, satisfaction, and perceived enjoyment in the virtual environment with purchase intention. An experiment with 60 real potential homebuyers was conducted to test the hypotheses. Results analyzed using paired samples t-test indicate that the atmosphere, satisfaction, perceived enjoyment, and purchase intention is statistically different (p < 0.05) in the physical and the virtual environment, while the PLS-SEM analysis revealed that the atmosphere in virtual environment positively effect satisfaction and perceived enjoyment, which subsequently positively effect purchase intention. The results presented in this paper would lead towards an enhanced development using virtual reality in smart cities that incorporates intelligence in human-computer interactions and consumer experience. This study extends the theory of consumer behaviour in architecture design for a smarter design that incorporates human emotions and behaviour in decision-making.
format Article
author Azmi, Athira
Ibrahim, Rahinah
Abd Ghafar, Maszura
Rashidi, Ali
author_facet Azmi, Athira
Ibrahim, Rahinah
Abd Ghafar, Maszura
Rashidi, Ali
author_sort Azmi, Athira
title Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]
title_short Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]
title_full Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]
title_fullStr Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]
title_full_unstemmed Virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ Athira Azmi ... [et al.]
title_sort virtual environment for sustainable housing development: exploring satisfaction and enjoyment in immersive visualization/ athira azmi ... [et al.]
publisher Universiti Teknologi MARA, Perak
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/87775/1/87775.pdf
https://ir.uitm.edu.my/id/eprint/87775/
https://myjms.mohe.gov.my/index.php/myse/issue/view/1725
_version_ 1787139552803028992
score 13.223943

Similar Items