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A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza

As hotels strive to compete for business, technology adoption is critical to enhance the guest experience. In the last decade, we have seen some innovative trends take shape in the hospitality industry. The objective of this study is to assess the impact of technology-based innovations on hotel cust...

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Main Authors: D’Souza, Edgar, D’Souza, Kevin
Format: Article
Language:English
Published: Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023
Subjects:
Consumer satisfaction
Online Access:https://ir.uitm.edu.my/id/eprint/87652/1/87652.pdf
https://ir.uitm.edu.my/id/eprint/87652/
https://www.jthca.org/
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spelling my.uitm.ir.876522023-12-18T01:48:52Z https://ir.uitm.edu.my/id/eprint/87652/ A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza D’Souza, Edgar D’Souza, Kevin Consumer satisfaction As hotels strive to compete for business, technology adoption is critical to enhance the guest experience. In the last decade, we have seen some innovative trends take shape in the hospitality industry. The objective of this study is to assess the impact of technology-based innovations on hotel customer experiences, using a framework of four types of innovation. The study aims to determine which types of innovation are most important to guests, as well as how the value of innovative technology may vary based on demographic factors and trip intent. By achieving this objective, the study seeks to provide insights into how hotels can use technology to enhance guest satisfaction and loyalty. An analysis of popular hotel websites, discussions with hotel managers, and an internet search for the latest technologydriven innovations in hotels were all part of the qualitative phase. A questionnaire for hotel guests was constructed in the quantitative stage, yielding a sample of 631 valid completed questionnaires. Considering a framework that includes four types of innovation (i.e., product innovations, process innovations, enhanced knowledge of the market, and management innovations), this paper examines the impact of existing innovative technologies adopted by hotels on customer experiences and evaluates its potential for improving their stay. This research explores technological innovations perceived by respondents as the five most important technologies to enhance their hotel experience. Based on the four-category typology, the innovations that the guest felt like the most important were process innovations followed by product innovations. Overall, the findings suggest that hoteliers need to keep up with technological advancements to maintain and acquire new guests, but also need to consider differences in guests' wants, needs, and travel patterns. Faculty of Hotel & Tourism Management, Universiti Teknologi MARA 2023-06 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87652/1/87652.pdf A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza. (2023) Journal of Tourism, Hospitality and Culinary Arts <https://ir.uitm.edu.my/view/publication/Journal_of_Tourism,_Hospitality_and_Culinary_Arts/>, 15 (1). pp. 1-23. ISSN 1985-8914 ; 2590-3837 https://www.jthca.org/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
spellingShingle Consumer satisfaction
D’Souza, Edgar
D’Souza, Kevin
A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza
description As hotels strive to compete for business, technology adoption is critical to enhance the guest experience. In the last decade, we have seen some innovative trends take shape in the hospitality industry. The objective of this study is to assess the impact of technology-based innovations on hotel customer experiences, using a framework of four types of innovation. The study aims to determine which types of innovation are most important to guests, as well as how the value of innovative technology may vary based on demographic factors and trip intent. By achieving this objective, the study seeks to provide insights into how hotels can use technology to enhance guest satisfaction and loyalty. An analysis of popular hotel websites, discussions with hotel managers, and an internet search for the latest technologydriven innovations in hotels were all part of the qualitative phase. A questionnaire for hotel guests was constructed in the quantitative stage, yielding a sample of 631 valid completed questionnaires. Considering a framework that includes four types of innovation (i.e., product innovations, process innovations, enhanced knowledge of the market, and management innovations), this paper examines the impact of existing innovative technologies adopted by hotels on customer experiences and evaluates its potential for improving their stay. This research explores technological innovations perceived by respondents as the five most important technologies to enhance their hotel experience. Based on the four-category typology, the innovations that the guest felt like the most important were process innovations followed by product innovations. Overall, the findings suggest that hoteliers need to keep up with technological advancements to maintain and acquire new guests, but also need to consider differences in guests' wants, needs, and travel patterns.
format Article
author D’Souza, Edgar
D’Souza, Kevin
author_facet D’Souza, Edgar
D’Souza, Kevin
author_sort D’Souza, Edgar
title A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza
title_short A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza
title_full A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza
title_fullStr A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza
title_full_unstemmed A study on the impact of innovative technologies in the hospitality industry / Edgar D’Souza and Kevin D’Souza
title_sort study on the impact of innovative technologies in the hospitality industry / edgar d’souza and kevin d’souza
publisher Faculty of Hotel & Tourism Management, Universiti Teknologi MARA
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/87652/1/87652.pdf
https://ir.uitm.edu.my/id/eprint/87652/
https://www.jthca.org/
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score 13.211869

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