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Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi

In recent years, especially during the COVID-19 pandemic, more people have been using mobile banking services. Mobile banking will grow in the long run as long as people keep using it. Thus, the objective of this study was to investigate what factors affect Generation Y (Gen-Y) customers’ continuanc...

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Main Authors: Tham, Jia Hui, Hasim, Muhammad Asyraf, Shafi, Muhammad Ammar
Format: Article
Language:English
Published: Universiti Teknologi MARA, Negeri Sembilan 2023
Subjects:
Electronic commerce
Online Access:https://ir.uitm.edu.my/id/eprint/87600/1/87600.pdf
https://ir.uitm.edu.my/id/eprint/87600/
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spelling my.uitm.ir.876002023-11-23T07:19:18Z https://ir.uitm.edu.my/id/eprint/87600/ Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi joa Tham, Jia Hui Hasim, Muhammad Asyraf Shafi, Muhammad Ammar Electronic commerce In recent years, especially during the COVID-19 pandemic, more people have been using mobile banking services. Mobile banking will grow in the long run as long as people keep using it. Thus, the objective of this study was to investigate what factors affect Generation Y (Gen-Y) customers’ continuance intention to utilize mobile banking services. These factors include perceived usefulness, perceived risk, and security. The researcher also evaluated their level of intention to use these services. This study used quantitative methods by distributing online questionnaires in Google form to Gen-Y users who used mobile banking services in Johor, Malaysia. Respondents are Gen-Y born between 1981 and 1996 who are 26 and 41 years old in year 2022. Data were computed using Statistical Packages for Social Science software. Multiple regression analyses were done to determine how the dependent and independent variables were related. The results showed that perceived usefulness, security, and perceived risk have a positive relationship with continuance intention. There was a high level of Gen- Y intention to keep using mobile banking services in the future. This study could give financial institutions valuable ideas for improving and developing their services. Universiti Teknologi MARA, Negeri Sembilan 2023-10 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87600/1/87600.pdf Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi. (2023) Journal of Academia <https://ir.uitm.edu.my/view/publication/Journal_of_Academia/>, 11. pp. 64-76. ISSN 2289-6368
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Electronic commerce
spellingShingle Electronic commerce
Tham, Jia Hui
Hasim, Muhammad Asyraf
Shafi, Muhammad Ammar
Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
description In recent years, especially during the COVID-19 pandemic, more people have been using mobile banking services. Mobile banking will grow in the long run as long as people keep using it. Thus, the objective of this study was to investigate what factors affect Generation Y (Gen-Y) customers’ continuance intention to utilize mobile banking services. These factors include perceived usefulness, perceived risk, and security. The researcher also evaluated their level of intention to use these services. This study used quantitative methods by distributing online questionnaires in Google form to Gen-Y users who used mobile banking services in Johor, Malaysia. Respondents are Gen-Y born between 1981 and 1996 who are 26 and 41 years old in year 2022. Data were computed using Statistical Packages for Social Science software. Multiple regression analyses were done to determine how the dependent and independent variables were related. The results showed that perceived usefulness, security, and perceived risk have a positive relationship with continuance intention. There was a high level of Gen- Y intention to keep using mobile banking services in the future. This study could give financial institutions valuable ideas for improving and developing their services.
format Article
author Tham, Jia Hui
Hasim, Muhammad Asyraf
Shafi, Muhammad Ammar
author_facet Tham, Jia Hui
Hasim, Muhammad Asyraf
Shafi, Muhammad Ammar
author_sort Tham, Jia Hui
title Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
title_short Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
title_full Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
title_fullStr Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
title_full_unstemmed Continuance intention of mobile banking services among generation Y / Tham Jia Hui, Muhammad Asyraf Hasim and Muhammad Ammar Shafi
title_sort continuance intention of mobile banking services among generation y / tham jia hui, muhammad asyraf hasim and muhammad ammar shafi
publisher Universiti Teknologi MARA, Negeri Sembilan
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/87600/1/87600.pdf
https://ir.uitm.edu.my/id/eprint/87600/
_version_ 1783882375764115456
score 13.211869

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