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Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal

A fairly young phenomenon, social media’s popularity with evergrowing acceptance has already hit the roof in the third decade of the present century in India. Emphasizing its role in people’s lives as means of instant communication, exchanging thoughts and concepts finds space in public domain. As i...

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Main Author: Wal, Bhavna
Format: Article
Language:English
Published: Faculty of Information Management 2023
Subjects:
Environmentalism. Green movement
Online Access:https://ir.uitm.edu.my/id/eprint/87492/1/87492.pdf
https://ir.uitm.edu.my/id/eprint/87492/
http://ijikm.uitm.edu.my/
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spelling my.uitm.ir.874922023-12-05T16:20:54Z https://ir.uitm.edu.my/id/eprint/87492/ Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal jikm Wal, Bhavna Environmentalism. Green movement A fairly young phenomenon, social media’s popularity with evergrowing acceptance has already hit the roof in the third decade of the present century in India. Emphasizing its role in people’s lives as means of instant communication, exchanging thoughts and concepts finds space in public domain. As it is Gen Z are environmentally conscious, Indian ecoinfluencers use their ecoliteracy to spread the word. As content creators, leading by example, they acquire and upgrade knowledge, associate with eco-friendly brands for suitable content, using their social media influence to work for environmental concerns. Their content has impacted people to adopt green practices in their daily lives. Statement of the problem is how ecoinfluencers lead society to a greener living. The two objectives of the studyare to assess how ecoinfluencers create and use content impacting people for eco conservation and to investigate the reach of their influence across communities. The research paradigm for the study is analyzing through content analysis how communities can be impacted by ecoinfluencers for a sustainable living. Secondary data have been used for the study. One finding shows that ecoinfluencers, born story tellers, lead by self-emulation and second finding reveals that these influencers have been successful in inspiring people and achieving ‘greener community’ by displaying their unique and original content. In general conclusion it can be said that ecoinfluencers play a positive role for achieving a greener environment. This study is of paramount significance as it illuminates the transformative influence of ecoinfluencers in fostering a collective commitment to eco-conservation and sustainable living, thereby shaping a greener future. Faculty of Information Management 2023-11 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87492/1/87492.pdf Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal. (2023) Journal of Information and Knowledge Management (JIKM) <https://ir.uitm.edu.my/view/publication/Journal_of_Information_and_Knowledge_Management_=28JIKM=29/>, 2. pp. 359-377. ISSN ISSN:2231-8836 ; E-ISSN:2289-5337 http://ijikm.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Environmentalism. Green movement
spellingShingle Environmentalism. Green movement
Wal, Bhavna
Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal
description A fairly young phenomenon, social media’s popularity with evergrowing acceptance has already hit the roof in the third decade of the present century in India. Emphasizing its role in people’s lives as means of instant communication, exchanging thoughts and concepts finds space in public domain. As it is Gen Z are environmentally conscious, Indian ecoinfluencers use their ecoliteracy to spread the word. As content creators, leading by example, they acquire and upgrade knowledge, associate with eco-friendly brands for suitable content, using their social media influence to work for environmental concerns. Their content has impacted people to adopt green practices in their daily lives. Statement of the problem is how ecoinfluencers lead society to a greener living. The two objectives of the studyare to assess how ecoinfluencers create and use content impacting people for eco conservation and to investigate the reach of their influence across communities. The research paradigm for the study is analyzing through content analysis how communities can be impacted by ecoinfluencers for a sustainable living. Secondary data have been used for the study. One finding shows that ecoinfluencers, born story tellers, lead by self-emulation and second finding reveals that these influencers have been successful in inspiring people and achieving ‘greener community’ by displaying their unique and original content. In general conclusion it can be said that ecoinfluencers play a positive role for achieving a greener environment. This study is of paramount significance as it illuminates the transformative influence of ecoinfluencers in fostering a collective commitment to eco-conservation and sustainable living, thereby shaping a greener future.
format Article
author Wal, Bhavna
author_facet Wal, Bhavna
author_sort Wal, Bhavna
title Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal
title_short Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal
title_full Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal
title_fullStr Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal
title_full_unstemmed Ecoinfluencers’ engagement with social media for a greener world / Bhavna Wal
title_sort ecoinfluencers’ engagement with social media for a greener world / bhavna wal
publisher Faculty of Information Management
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/87492/1/87492.pdf
https://ir.uitm.edu.my/id/eprint/87492/
http://ijikm.uitm.edu.my/
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score 13.211869

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