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Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan

The term artificial intelligence (AI) has gained popularity throughout society. AI is defined as the simulation human intelligence processed by machines, particularly computer systems. Expert systems, natural language processing, speech recognition, and machine vision are examples of AI applications...

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Main Authors: Atlas, Ranee, Enggong, Tina Stephen, Norizan, Saifulrizan
Format: Article
Language:English
Published: Office of the Deputy Vice-Chancellor (Research & Innovation) 2023
Subjects:
Travel and state. Tourism
Back propagation (Artificial intelligence)
Online Access:https://ir.uitm.edu.my/id/eprint/87485/1/87485.pdf
https://ir.uitm.edu.my/id/eprint/87485/
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spelling my.uitm.ir.874852023-11-26T00:15:30Z https://ir.uitm.edu.my/id/eprint/87485/ Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan Atlas, Ranee Enggong, Tina Stephen Norizan, Saifulrizan Travel and state. Tourism Back propagation (Artificial intelligence) The term artificial intelligence (AI) has gained popularity throughout society. AI is defined as the simulation human intelligence processed by machines, particularly computer systems. Expert systems, natural language processing, speech recognition, and machine vision are examples of AI applications that contribute in various ways for the economic growth of the country. Because of its potential to spur economic growth and alter industries, AI is attracting interest on a global scale (Huang, Chao, del la Mora Velasco, Bilgihan, & Wei, 2022). The adoption of AI in the age of digital technology is crucial. Since its inception, it has given a variety of industries, including the hospitality industry, several opportunities and challenges. These days, the hospitality sector operates in a highly competitive climate that is replete with new technology, with clients who demand superior service, hence, adoption of AI is considered necessary when transforming innovation into a global economy. AI powered technologies have been developed with the potential to improve the economy by raising people's living standards (Allam, 2016; Koo et al., 2021; Limna et al., 2021). In order for the software to learn automatically from patterns or features in the data, AI combines massive amounts of data with quick, iterative processing and sophisticated algorithms. For example, modern technologies like AI and robotics are being used by the hospitality and tourism industries to improve customer service and experience (Goel, Kaushik, Sivathanu, Pillai, & Vikas, 2022). Office of the Deputy Vice-Chancellor (Research & Innovation) 2023-11 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/87485/1/87485.pdf Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan. (2023) RISE: Catalysing Global Research Excellence <https://ir.uitm.edu.my/view/publication/RISE=3A_Catalysing_Global_Research_Excellence/> (3): 18. pp. 1-4. ISSN 2805-5883
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
Back propagation (Artificial intelligence)
spellingShingle Travel and state. Tourism
Back propagation (Artificial intelligence)
Atlas, Ranee
Enggong, Tina Stephen
Norizan, Saifulrizan
Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan
description The term artificial intelligence (AI) has gained popularity throughout society. AI is defined as the simulation human intelligence processed by machines, particularly computer systems. Expert systems, natural language processing, speech recognition, and machine vision are examples of AI applications that contribute in various ways for the economic growth of the country. Because of its potential to spur economic growth and alter industries, AI is attracting interest on a global scale (Huang, Chao, del la Mora Velasco, Bilgihan, & Wei, 2022). The adoption of AI in the age of digital technology is crucial. Since its inception, it has given a variety of industries, including the hospitality industry, several opportunities and challenges. These days, the hospitality sector operates in a highly competitive climate that is replete with new technology, with clients who demand superior service, hence, adoption of AI is considered necessary when transforming innovation into a global economy. AI powered technologies have been developed with the potential to improve the economy by raising people's living standards (Allam, 2016; Koo et al., 2021; Limna et al., 2021). In order for the software to learn automatically from patterns or features in the data, AI combines massive amounts of data with quick, iterative processing and sophisticated algorithms. For example, modern technologies like AI and robotics are being used by the hospitality and tourism industries to improve customer service and experience (Goel, Kaushik, Sivathanu, Pillai, & Vikas, 2022).
format Article
author Atlas, Ranee
Enggong, Tina Stephen
Norizan, Saifulrizan
author_facet Atlas, Ranee
Enggong, Tina Stephen
Norizan, Saifulrizan
author_sort Atlas, Ranee
title Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan
title_short Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan
title_full Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan
title_fullStr Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan
title_full_unstemmed Embracing AI in travel and tourism industry / Ranee Atlas, Tina Stephen Enggong and Saifulrizan Norizan
title_sort embracing ai in travel and tourism industry / ranee atlas, tina stephen enggong and saifulrizan norizan
publisher Office of the Deputy Vice-Chancellor (Research & Innovation)
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/87485/1/87485.pdf
https://ir.uitm.edu.my/id/eprint/87485/
_version_ 1783882365084368896
score 13.211869

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