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Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan

In this next generation era, social media become main platform because it is now easier than ever for anyone to share information with many people at once, causing some content to be consumed by an enormous audience solely by being forwarded from one to another virally. Therefore, information viral...

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Main Author: Hassan, Noorfatihah
Format: Thesis
Language:English
Published: 2017
Online Access:https://ir.uitm.edu.my/id/eprint/87378/1/87378.pdf
https://ir.uitm.edu.my/id/eprint/87378/
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spelling my.uitm.ir.873782024-01-10T02:30:48Z https://ir.uitm.edu.my/id/eprint/87378/ Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan Hassan, Noorfatihah In this next generation era, social media become main platform because it is now easier than ever for anyone to share information with many people at once, causing some content to be consumed by an enormous audience solely by being forwarded from one to another virally. Therefore, information viral become phenomenon where information is spreading rapidly through the social media. The main objectives of this research is (1) to determine the type of healthcare information mostly shared through social media. Then, (2) to identify the factors that lead to healthcare information viral on social media. (3) To investigate on the relationship between the healthcare information and the virality of information on social media. To achieve all three (3) objectives, method of quantitative is used to collect data from social media users. The questionnaire based on four (4) constructs which is demographic background, social media, environment, personal factor and healthcare information, interact with one (1) action which is information sharing that will evaluate the social media user behavior. This study focused on social media user behavior towards healthcare information sharing as a form of content and examined what makes people share them online through their social networks. Specifically, this study used the Theory of Planned Behavior (TPB) as the theoretical framework to examine factors that lead to healthcare information viral among social media users. The online survey is conducted with 254 respondents, who use social media to share healthcare information, answer whether they would share that information. Therefore, those action will lead to the factor of viral healthcare information among social media users. This study will provide a better understanding on the concept of healthcare information viral on social media. Thus, this report discusses the background and issues that related to the healthcare information viral on social media. 2017 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/87378/1/87378.pdf Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan. (2017) Masters thesis, thesis, Universiti Teknologi MARA (UiTM).
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
description In this next generation era, social media become main platform because it is now easier than ever for anyone to share information with many people at once, causing some content to be consumed by an enormous audience solely by being forwarded from one to another virally. Therefore, information viral become phenomenon where information is spreading rapidly through the social media. The main objectives of this research is (1) to determine the type of healthcare information mostly shared through social media. Then, (2) to identify the factors that lead to healthcare information viral on social media. (3) To investigate on the relationship between the healthcare information and the virality of information on social media. To achieve all three (3) objectives, method of quantitative is used to collect data from social media users. The questionnaire based on four (4) constructs which is demographic background, social media, environment, personal factor and healthcare information, interact with one (1) action which is information sharing that will evaluate the social media user behavior. This study focused on social media user behavior towards healthcare information sharing as a form of content and examined what makes people share them online through their social networks. Specifically, this study used the Theory of Planned Behavior (TPB) as the theoretical framework to examine factors that lead to healthcare information viral among social media users. The online survey is conducted with 254 respondents, who use social media to share healthcare information, answer whether they would share that information. Therefore, those action will lead to the factor of viral healthcare information among social media users. This study will provide a better understanding on the concept of healthcare information viral on social media. Thus, this report discusses the background and issues that related to the healthcare information viral on social media.
format Thesis
author Hassan, Noorfatihah
spellingShingle Hassan, Noorfatihah
Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan
author_facet Hassan, Noorfatihah
author_sort Hassan, Noorfatihah
title Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan
title_short Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan
title_full Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan
title_fullStr Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan
title_full_unstemmed Viral phenomena on social media: factors lead to healthcare information viral among social media users / Noorfatihah Hassan
title_sort viral phenomena on social media: factors lead to healthcare information viral among social media users / noorfatihah hassan
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/87378/1/87378.pdf
https://ir.uitm.edu.my/id/eprint/87378/
_version_ 1789429231326855168
score 13.211869

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