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Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman

The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and int...

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Main Author: Othman, Mohammad Azmi
Format: Article
Language:English
Published: Faculty of Business Management 2013
Subjects:
Islam and economics
Marketing
Online Access:http://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf
http://ir.uitm.edu.my/id/eprint/8736/
http://www.bmqruitm.com/
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spelling my.uitm.ir.87362019-03-18T07:24:44Z http://ir.uitm.edu.my/id/eprint/8736/ Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman Othman, Mohammad Azmi Islam and economics Marketing The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and intention to adopt Islamic banking in Nigeria.The methodology that will be adopted in order to achieve the stated objectives of the research will therefore be a positivist methodology namely: the development of hypothesis to address research questions; use of questionnaire to obtain quantitative data from a reliable sample; and statistical analysis to test the hypothesis.This proposed research framework would compliment efforts of previous researchers by investigating the factors influencing customer’s intention to adopt Islamic banking in Nigeria. It focuses on the relationship between consumer innovativeness, attitude, social influence, perceived behavioral control and intention to adopt the new mode of financing.In addition, it is expected that the relative influence of these independent variables will vary when consumer innovativeness was set to moderate the relationship. Faculty of Business Management 2013 Article NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf Othman, Mohammad Azmi (2013) Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman. Business and Management Quarterly Review (BMQR), 4 (3&4). pp. 27-37. ISSN 2180-2777 http://www.bmqruitm.com/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Islam and economics
Marketing
spellingShingle Islam and economics
Marketing
Othman, Mohammad Azmi
Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
description The primary objectives of this study are to investigate the relationship between consumer innovativeness and customers’ intention to adopt Islamic banking (2) to investigate the role of consumer innovativeness in relationship between attitudes, social influence, perceived behavioural control and intention to adopt Islamic banking in Nigeria.The methodology that will be adopted in order to achieve the stated objectives of the research will therefore be a positivist methodology namely: the development of hypothesis to address research questions; use of questionnaire to obtain quantitative data from a reliable sample; and statistical analysis to test the hypothesis.This proposed research framework would compliment efforts of previous researchers by investigating the factors influencing customer’s intention to adopt Islamic banking in Nigeria. It focuses on the relationship between consumer innovativeness, attitude, social influence, perceived behavioral control and intention to adopt the new mode of financing.In addition, it is expected that the relative influence of these independent variables will vary when consumer innovativeness was set to moderate the relationship.
format Article
author Othman, Mohammad Azmi
author_facet Othman, Mohammad Azmi
author_sort Othman, Mohammad Azmi
title Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_short Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_full Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_fullStr Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_full_unstemmed Reflecting customers’ innovativeness and intention to adopt islamic banking in Nigeria / Ahmad Muhammad Gumel and Mohammad Azmi Othman
title_sort reflecting customers’ innovativeness and intention to adopt islamic banking in nigeria / ahmad muhammad gumel and mohammad azmi othman
publisher Faculty of Business Management
publishDate 2013
url http://ir.uitm.edu.my/id/eprint/8736/1/AJ_AHMAD%20MUHAMMAD%20GUMEL%20BMQR%2013.pdf
http://ir.uitm.edu.my/id/eprint/8736/
http://www.bmqruitm.com/
_version_ 1685648246630776832
score 13.211869

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