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A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof

The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standar...

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Main Authors: Saidin, Siti Ekshiela Zuhlaili, Mohd Afandi, Nor Aqilah, Yusof, Nur Amalina, Muhd Yusof, Nur Syafiqa
Format: Student Project
Language:English
Published: 2016
Subjects:
Entrepreneurship. Risk and uncertainty
Electronic commerce
Online Access:https://ir.uitm.edu.my/id/eprint/87043/2/87043.pdf
https://ir.uitm.edu.my/id/eprint/87043/
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id my.uitm.ir.87043
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spelling my.uitm.ir.870432023-11-21T15:57:01Z https://ir.uitm.edu.my/id/eprint/87043/ A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof Saidin, Siti Ekshiela Zuhlaili Mohd Afandi, Nor Aqilah Yusof, Nur Amalina Muhd Yusof, Nur Syafiqa Entrepreneurship. Risk and uncertainty Electronic commerce The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standard multiple regression and Pearson correlation were used to test the hypotheses developed and research question. By having a better understanding of the failure factors of entrepreneurship among young generation in online business, the entrepreneur and marketers of the online business can make better marketing strategies to attract consumer to buy their product. Theoretical contribution of this study is an extension of knowledge of online seller towards failure factors of entrepreneurship among gen y in online business 2016 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/87043/2/87043.pdf A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof. (2016) [Student Project] (Unpublished)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
Electronic commerce
spellingShingle Entrepreneurship. Risk and uncertainty
Electronic commerce
Saidin, Siti Ekshiela Zuhlaili
Mohd Afandi, Nor Aqilah
Yusof, Nur Amalina
Muhd Yusof, Nur Syafiqa
A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
description The study aims to determine what failure factors of entrepreneurship among young generation in online business. A conceptual model is proposed by following the study of Phau, Sequeira and Dix (2009). A survey of 100 respondents was conducted in Segamat, Johor among online seller in Segamat . Standard multiple regression and Pearson correlation were used to test the hypotheses developed and research question. By having a better understanding of the failure factors of entrepreneurship among young generation in online business, the entrepreneur and marketers of the online business can make better marketing strategies to attract consumer to buy their product. Theoretical contribution of this study is an extension of knowledge of online seller towards failure factors of entrepreneurship among gen y in online business
format Student Project
author Saidin, Siti Ekshiela Zuhlaili
Mohd Afandi, Nor Aqilah
Yusof, Nur Amalina
Muhd Yusof, Nur Syafiqa
author_facet Saidin, Siti Ekshiela Zuhlaili
Mohd Afandi, Nor Aqilah
Yusof, Nur Amalina
Muhd Yusof, Nur Syafiqa
author_sort Saidin, Siti Ekshiela Zuhlaili
title A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
title_short A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
title_full A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
title_fullStr A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
title_full_unstemmed A study of the failure's factors of entrepreneurship among Gen Y in online business / Siti Ekshiela Zuhlaili Saidin, Nor Aqilah Mohd Afandi, Nur Amalina Yusof and Nur Syafiqa Muhd Yusof
title_sort study of the failure's factors of entrepreneurship among gen y in online business / siti ekshiela zuhlaili saidin, nor aqilah mohd afandi, nur amalina yusof and nur syafiqa muhd yusof
publishDate 2016
url https://ir.uitm.edu.my/id/eprint/87043/2/87043.pdf
https://ir.uitm.edu.my/id/eprint/87043/
_version_ 1783882334038130688
score 13.211869

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