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Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz

Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and im...

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Main Author: Zainal Abidin, Nor Aishah Zaha
Format: Article
Language:English
Published: Faculty of Architecture, Planning and Surveying 2011
Subjects:
Malaysia
Online Access:http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf
http://ir.uitm.edu.my/id/eprint/8674/
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spelling my.uitm.ir.86742017-08-30T03:47:41Z http://ir.uitm.edu.my/id/eprint/8674/ Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz Zainal Abidin, Nor Aishah Zaha Malaysia Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and improves the store’s image. This paper will critically analyse the application of window display at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window display works in conveying product meaning, value and quality correctly towards youth consumer, while assisting in improving meaning transfer that leads to strategic merchandising messages and sales. Faculty of Architecture, Planning and Surveying 2011 Article NonPeerReviewed text en http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf Zainal Abidin, Nor Aishah Zaha (2011) Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz. Asian Journal Of Environment-Behaviour Studies, 2 (5). pp. 57-66. ISSN 1394-0384
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Malaysia
spellingShingle Malaysia
Zainal Abidin, Nor Aishah Zaha
Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
description Consumers’ expectations from retailers increase with the expanding market demand, where diversification in business strategies to satisfy consumer’s expectations has become a managerial concern. Window display is one of the marketing methods that sells in silence, helps better decision making and improves the store’s image. This paper will critically analyse the application of window display at shopping malls in Kuala Lumpur. The investigation will help establish a better understanding of how the window display works in conveying product meaning, value and quality correctly towards youth consumer, while assisting in improving meaning transfer that leads to strategic merchandising messages and sales.
format Article
author Zainal Abidin, Nor Aishah Zaha
author_facet Zainal Abidin, Nor Aishah Zaha
author_sort Zainal Abidin, Nor Aishah Zaha
title Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
title_short Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
title_full Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
title_fullStr Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
title_full_unstemmed Popular contemporary window display composition and its influences on youths in Malaysia / Nor Aishah Zaha Zainal Abidin and Azlaini Haji Abdul Aziz
title_sort popular contemporary window display composition and its influences on youths in malaysia / nor aishah zaha zainal abidin and azlaini haji abdul aziz
publisher Faculty of Architecture, Planning and Surveying
publishDate 2011
url http://ir.uitm.edu.my/id/eprint/8674/1/AJ_NOR%20AISHAH%20ZAHA%20ZAINAL%20ABIDIN%20AJEBS%2012.pdf
http://ir.uitm.edu.my/id/eprint/8674/
_version_ 1685648243029966848
score 13.211869

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