The impact of using green marketing in automotive industry / Nurhafizah Zaid
Marketers and consumers are becoming more aware towards the harmful impact of pollutants which brings implication of the global warming, non-biodegradable solid waste any many other problems. Green marketing is a growing trend that spread into all industry worldwide. It concerns on the process of ma...
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| Format: | Student Project |
| Language: | English |
| Published: |
2017
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| Online Access: | https://ir.uitm.edu.my/id/eprint/86268/2/86268.pdf https://ir.uitm.edu.my/id/eprint/86268/ |
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