The effectiveness of Instagram as a marketing tool for Naelofar Hijab brand / Nornatasya Farina Jasman
Hijab fashion will reach US 5.9 billion in 2024 based on Malaysian e-commerce. Based on the population of 61.3% Muslims in Malaysia, a factor of high demand in the hijab fashion market. The mid-market category in the hijab fashion industry, Naelofar Hijab, is one of the most successful in interactin...
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| Main Author: | |
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| Format: | Thesis |
| Language: | English |
| Published: |
2023
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| Online Access: | https://ir.uitm.edu.my/id/eprint/85709/1/85709.pdf https://ir.uitm.edu.my/id/eprint/85709/ |
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