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Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]

OYO Hotels is India's fastest growing branded network of inexpensive hotels, created in 2012 by young entrepreneur Mr. Ritesh Agarwal. OYO hotels have quickly spread around the globe. Similarly, OYO has attempted to be present in major metros, regional hubs, leisure destinations, and pilgrimage...

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Main Authors: Abdul Bari, Azrin Izzat, Othman, Ilyanie Natasha, Mohd Sani, Nur Kaymilia, Ku Mohd Fauzi, Ku Farisha Nabilah, Wan Ismail, Wan Nur Husnina Athirah
Format: Entrepreneurship Project
Language:English
Published: 2022
Subjects:
Entrepreneurship. Risk and uncertainty
Online Access:https://ir.uitm.edu.my/id/eprint/84939/1/84939.pdf
https://ir.uitm.edu.my/id/eprint/84939/
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spelling my.uitm.ir.849392023-09-25T02:17:56Z https://ir.uitm.edu.my/id/eprint/84939/ Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.] Abdul Bari, Azrin Izzat Othman, Ilyanie Natasha Mohd Sani, Nur Kaymilia Ku Mohd Fauzi, Ku Farisha Nabilah Wan Ismail, Wan Nur Husnina Athirah Entrepreneurship. Risk and uncertainty OYO Hotels is India's fastest growing branded network of inexpensive hotels, created in 2012 by young entrepreneur Mr. Ritesh Agarwal. OYO hotels have quickly spread around the globe. Similarly, OYO has attempted to be present in major metros, regional hubs, leisure destinations, and pilgrimage towns. However, during and after the Covid-19 pandemic, OYO Hotels are facing huge problem and challenges in their business. So, we took this opportunity to create a case study and applied in practical situations using Business Model Canvas (BMC). The problems that OYO Hotels faced are poor service quality, having a very tight margin, still making loses and receive low number of bookings. We could see the findings and outcomes that needed to be highlighted in this study. After a few years of operation, OYO Hotels has gotten a large number of negative comments and reviews from guests who were dissatisfied with their service. Some of the reviews said about the poor service quality. The review has been attached with proof that their service can be improved. They also find out that they had a very tight margin. Even though they can live with their current margin, they still can improve their margin by using taking advantage of the Covid-19 pandemic. Besides, OYO hotels still making loses while operating. They can improve this problem by changing their target market. Last but not least, OYO hotels are facing low number of bookings. They should push their marketing department to create a better advertisement. 2022 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/84939/1/84939.pdf Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]. (2022) [Entrepreneurship Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
spellingShingle Entrepreneurship. Risk and uncertainty
Abdul Bari, Azrin Izzat
Othman, Ilyanie Natasha
Mohd Sani, Nur Kaymilia
Ku Mohd Fauzi, Ku Farisha Nabilah
Wan Ismail, Wan Nur Husnina Athirah
Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]
description OYO Hotels is India's fastest growing branded network of inexpensive hotels, created in 2012 by young entrepreneur Mr. Ritesh Agarwal. OYO hotels have quickly spread around the globe. Similarly, OYO has attempted to be present in major metros, regional hubs, leisure destinations, and pilgrimage towns. However, during and after the Covid-19 pandemic, OYO Hotels are facing huge problem and challenges in their business. So, we took this opportunity to create a case study and applied in practical situations using Business Model Canvas (BMC). The problems that OYO Hotels faced are poor service quality, having a very tight margin, still making loses and receive low number of bookings. We could see the findings and outcomes that needed to be highlighted in this study. After a few years of operation, OYO Hotels has gotten a large number of negative comments and reviews from guests who were dissatisfied with their service. Some of the reviews said about the poor service quality. The review has been attached with proof that their service can be improved. They also find out that they had a very tight margin. Even though they can live with their current margin, they still can improve their margin by using taking advantage of the Covid-19 pandemic. Besides, OYO hotels still making loses while operating. They can improve this problem by changing their target market. Last but not least, OYO hotels are facing low number of bookings. They should push their marketing department to create a better advertisement.
format Entrepreneurship Project
author Abdul Bari, Azrin Izzat
Othman, Ilyanie Natasha
Mohd Sani, Nur Kaymilia
Ku Mohd Fauzi, Ku Farisha Nabilah
Wan Ismail, Wan Nur Husnina Athirah
author_facet Abdul Bari, Azrin Izzat
Othman, Ilyanie Natasha
Mohd Sani, Nur Kaymilia
Ku Mohd Fauzi, Ku Farisha Nabilah
Wan Ismail, Wan Nur Husnina Athirah
author_sort Abdul Bari, Azrin Izzat
title Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]
title_short Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]
title_full Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]
title_fullStr Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]
title_full_unstemmed Case study: OYO Hotels / Azrin Izzat Abdul Bari … [et al.]
title_sort case study: oyo hotels / azrin izzat abdul bari … [et al.]
publishDate 2022
url https://ir.uitm.edu.my/id/eprint/84939/1/84939.pdf
https://ir.uitm.edu.my/id/eprint/84939/
_version_ 1778166023375028224
score 13.211869

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