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Factors affecting purchase intention toward online shopping / Azlan Sairin

Nowadays, the online shopping is popular among the consumer to make them ease purchase through the internet. Interestingly, the economic report was found consumers majority has abandon their shopping cart. This research is a study in the area of consumer online purchase intention. The purpose of the...

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Main Author: Sairin, Azlan
Format: Student Project
Language:English
Published: 2014
Subjects:
Purchasing. Selling. Sales personnel. Sales executives
Mobile commerce
Online Access:https://ir.uitm.edu.my/id/eprint/84909/1/84909.pdf
https://ir.uitm.edu.my/id/eprint/84909/
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spelling my.uitm.ir.849092023-09-29T04:06:39Z https://ir.uitm.edu.my/id/eprint/84909/ Factors affecting purchase intention toward online shopping / Azlan Sairin Sairin, Azlan Purchasing. Selling. Sales personnel. Sales executives Mobile commerce Nowadays, the online shopping is popular among the consumer to make them ease purchase through the internet. Interestingly, the economic report was found consumers majority has abandon their shopping cart. This research is a study in the area of consumer online purchase intention. The purpose of the study is to examining the correlations of the antecedents that affect the consumers purchase intention toward online shopping. The research design use in the study is quantitative correlation design for gathering the necessary data. The data was obtained through random sampling given to the respondents at the Kota Kinabalu area. Form the findings, the gender as demographic profile examined as affected factors in the online purchase intention. Perceived site quality was indentified to be positively related to the consumer online purchase intention. Likewise the trust also confirmed have positive related to the consumer online purchase intention. 2014 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/84909/1/84909.pdf Factors affecting purchase intention toward online shopping / Azlan Sairin. (2014) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Purchasing. Selling. Sales personnel. Sales executives
Mobile commerce
spellingShingle Purchasing. Selling. Sales personnel. Sales executives
Mobile commerce
Sairin, Azlan
Factors affecting purchase intention toward online shopping / Azlan Sairin
description Nowadays, the online shopping is popular among the consumer to make them ease purchase through the internet. Interestingly, the economic report was found consumers majority has abandon their shopping cart. This research is a study in the area of consumer online purchase intention. The purpose of the study is to examining the correlations of the antecedents that affect the consumers purchase intention toward online shopping. The research design use in the study is quantitative correlation design for gathering the necessary data. The data was obtained through random sampling given to the respondents at the Kota Kinabalu area. Form the findings, the gender as demographic profile examined as affected factors in the online purchase intention. Perceived site quality was indentified to be positively related to the consumer online purchase intention. Likewise the trust also confirmed have positive related to the consumer online purchase intention.
format Student Project
author Sairin, Azlan
author_facet Sairin, Azlan
author_sort Sairin, Azlan
title Factors affecting purchase intention toward online shopping / Azlan Sairin
title_short Factors affecting purchase intention toward online shopping / Azlan Sairin
title_full Factors affecting purchase intention toward online shopping / Azlan Sairin
title_fullStr Factors affecting purchase intention toward online shopping / Azlan Sairin
title_full_unstemmed Factors affecting purchase intention toward online shopping / Azlan Sairin
title_sort factors affecting purchase intention toward online shopping / azlan sairin
publishDate 2014
url https://ir.uitm.edu.my/id/eprint/84909/1/84909.pdf
https://ir.uitm.edu.my/id/eprint/84909/
_version_ 1779442787893116928
score 13.211869

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