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Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]

Despite severe hurdles and significant risks, many businesses continue to operate following the protracted Covid-19 outbreak. This investigates how the theories taught in this subject area can be applied in real-world problems using Business Model Canvas (BMC). In this case study, we took advantage...

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Main Authors: Bahrin, Nur Amani, Mohamad Fuad, Nur Alia, Abdul Nur, Nurul Izzah, Zainul Abidin, Siti Faznilis Suraya, Shamshulsakri, Nur Sabihah
Format: Entrepreneurship Project
Language:English
Published: 2023
Subjects:
Entrepreneurship. Risk and uncertainty
Online Access:https://ir.uitm.edu.my/id/eprint/84845/1/84845.pdf
https://ir.uitm.edu.my/id/eprint/84845/
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spelling my.uitm.ir.848452023-09-25T02:18:02Z https://ir.uitm.edu.my/id/eprint/84845/ Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.] Bahrin, Nur Amani Mohamad Fuad, Nur Alia Abdul Nur, Nurul Izzah Zainul Abidin, Siti Faznilis Suraya Shamshulsakri, Nur Sabihah Entrepreneurship. Risk and uncertainty Despite severe hurdles and significant risks, many businesses continue to operate following the protracted Covid-19 outbreak. This investigates how the theories taught in this subject area can be applied in real-world problems using Business Model Canvas (BMC). In this case study, we took advantage of the chance to do research about a cafe in Kangar, Perlis, which is TFF Cafe. This cafe has been operating for more than 7 years. They serve a variety of food and beverages. However, there is also some negative feedback that we have found regarding this cafe. Three main problems that this cafe faced are the beverages are too sweet, the prices are a little pricey and the service is quite slow. In this case study, we could see the findings and results that needed to be highlighted. TFF Cafe received a lot of negative feedback from customers who were dissatisfied with their goods after selling a variety of beverages to them. According to several reviewers, the drinks are too sweet, the price range is quite high and the service by the barista is slow. From their comments on their social media, a lot of customers requested them to lessen the sweetness in their beverages. On the other hand, the price of the beverages is quite expensive. There are other cafes around Kangar that sell beverages at a more affordable price. Apart from that, TFF Cafe gives a slow service because it lacks baristas. If this continues to happen, it may have an impact on the company's revenue and sales. Since TFF sells a lot of beverages, they should have a good trainer or professional worker as a barista to produce the best beverages. This makes the cafe appear less appealing to customers. Therefore, several recommendations are offered to solve the cafe-related issue. The most important issue is that TFF Cafe should provide customers with the level of sweetness they prefer on its cafe menu. In addition, this café should conduct some surveys to ensure that its prices are not so differ from those other cafes. They should make it better because it can attract more people to visit the cafe and gladly enjoy such beverages. To provide customers with the best beverage in town, TFF Cafe must also provide training for their baristas and other employees. They can then produce more flavorful, distinctive, and superior beverages. 2023 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/84845/1/84845.pdf Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]. (2023) [Entrepreneurship Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
spellingShingle Entrepreneurship. Risk and uncertainty
Bahrin, Nur Amani
Mohamad Fuad, Nur Alia
Abdul Nur, Nurul Izzah
Zainul Abidin, Siti Faznilis Suraya
Shamshulsakri, Nur Sabihah
Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]
description Despite severe hurdles and significant risks, many businesses continue to operate following the protracted Covid-19 outbreak. This investigates how the theories taught in this subject area can be applied in real-world problems using Business Model Canvas (BMC). In this case study, we took advantage of the chance to do research about a cafe in Kangar, Perlis, which is TFF Cafe. This cafe has been operating for more than 7 years. They serve a variety of food and beverages. However, there is also some negative feedback that we have found regarding this cafe. Three main problems that this cafe faced are the beverages are too sweet, the prices are a little pricey and the service is quite slow. In this case study, we could see the findings and results that needed to be highlighted. TFF Cafe received a lot of negative feedback from customers who were dissatisfied with their goods after selling a variety of beverages to them. According to several reviewers, the drinks are too sweet, the price range is quite high and the service by the barista is slow. From their comments on their social media, a lot of customers requested them to lessen the sweetness in their beverages. On the other hand, the price of the beverages is quite expensive. There are other cafes around Kangar that sell beverages at a more affordable price. Apart from that, TFF Cafe gives a slow service because it lacks baristas. If this continues to happen, it may have an impact on the company's revenue and sales. Since TFF sells a lot of beverages, they should have a good trainer or professional worker as a barista to produce the best beverages. This makes the cafe appear less appealing to customers. Therefore, several recommendations are offered to solve the cafe-related issue. The most important issue is that TFF Cafe should provide customers with the level of sweetness they prefer on its cafe menu. In addition, this café should conduct some surveys to ensure that its prices are not so differ from those other cafes. They should make it better because it can attract more people to visit the cafe and gladly enjoy such beverages. To provide customers with the best beverage in town, TFF Cafe must also provide training for their baristas and other employees. They can then produce more flavorful, distinctive, and superior beverages.
format Entrepreneurship Project
author Bahrin, Nur Amani
Mohamad Fuad, Nur Alia
Abdul Nur, Nurul Izzah
Zainul Abidin, Siti Faznilis Suraya
Shamshulsakri, Nur Sabihah
author_facet Bahrin, Nur Amani
Mohamad Fuad, Nur Alia
Abdul Nur, Nurul Izzah
Zainul Abidin, Siti Faznilis Suraya
Shamshulsakri, Nur Sabihah
author_sort Bahrin, Nur Amani
title Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]
title_short Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]
title_full Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]
title_fullStr Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]
title_full_unstemmed Company analysis: TFF Cafe / Nur Amani Bahrin … [et al.]
title_sort company analysis: tff cafe / nur amani bahrin … [et al.]
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/84845/1/84845.pdf
https://ir.uitm.edu.my/id/eprint/84845/
_version_ 1778166018780168192
score 13.211869

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