The impact of digital marketing channels on consumer buying decision / Noor Aslinda Abu Seman and Vicneswaran Segar
Recent reports show how Malaysians are increasingly turning to digital channels for purchasing and making decisions. However, some issues that arise in different digital marketing channels, including email marketing, search engine marketing, and social media marketing, can lead to negative consequen...
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| Main Authors: | , |
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| Format: | Article |
| Language: | English |
| Published: |
Faculty of Business and Management
2023
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| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/84182/1/84182.pdf https://ir.uitm.edu.my/id/eprint/84182/ http://myjms.mohe.gov.my/index.php/JIBE/index |
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