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Futureristic water heater / Muhammad Yazwan Aiman Yaacob

This case study looks at how a business went about designing, manufacturing, and marketing its goods. The chosen product for this case study was LG Inverter Heat Pump Water Heater which was a newly launched model by LG Electronics earlier December 2020. Using SWOT Analysis, we can identify the stren...

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Bibliographic Details
Main Author: Yaacob, Muhammad Yazwan Aiman
Format: Entrepreneurship Project
Language:English
Published: 2021
Subjects:
Entrepreneurship. Risk and uncertainty
Online Access:https://ir.uitm.edu.my/id/eprint/83750/1/83750.pdf
https://ir.uitm.edu.my/id/eprint/83750/
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spelling my.uitm.ir.837502023-09-13T02:59:31Z https://ir.uitm.edu.my/id/eprint/83750/ Futureristic water heater / Muhammad Yazwan Aiman Yaacob Yaacob, Muhammad Yazwan Aiman Entrepreneurship. Risk and uncertainty This case study looks at how a business went about designing, manufacturing, and marketing its goods. The chosen product for this case study was LG Inverter Heat Pump Water Heater which was a newly launched model by LG Electronics earlier December 2020. Using SWOT Analysis, we can identify the strength, weaknesses, opportunity and threats upon this product. This particular product has caught my interest as it is the first water heater model ever produced by LG. Furthermore, its features are futuristic and innovative as it can be controlled by our mobile phone through the LG ThinQ™ app, never mind from inside or outside of the home. Despite the excellent features that it has, we must take into account the marketing strategy of LG in an attempt to make the product well-known and gain as much revenue as they targeted. Hence, this case study discussed just that and offers some viewpoints to overcome challenges faced by LG. 2021 Entrepreneurship Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/83750/1/83750.pdf Futureristic water heater / Muhammad Yazwan Aiman Yaacob. (2021) [Entrepreneurship Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Entrepreneurship. Risk and uncertainty
spellingShingle Entrepreneurship. Risk and uncertainty
Yaacob, Muhammad Yazwan Aiman
Futureristic water heater / Muhammad Yazwan Aiman Yaacob
description This case study looks at how a business went about designing, manufacturing, and marketing its goods. The chosen product for this case study was LG Inverter Heat Pump Water Heater which was a newly launched model by LG Electronics earlier December 2020. Using SWOT Analysis, we can identify the strength, weaknesses, opportunity and threats upon this product. This particular product has caught my interest as it is the first water heater model ever produced by LG. Furthermore, its features are futuristic and innovative as it can be controlled by our mobile phone through the LG ThinQ™ app, never mind from inside or outside of the home. Despite the excellent features that it has, we must take into account the marketing strategy of LG in an attempt to make the product well-known and gain as much revenue as they targeted. Hence, this case study discussed just that and offers some viewpoints to overcome challenges faced by LG.
format Entrepreneurship Project
author Yaacob, Muhammad Yazwan Aiman
author_facet Yaacob, Muhammad Yazwan Aiman
author_sort Yaacob, Muhammad Yazwan Aiman
title Futureristic water heater / Muhammad Yazwan Aiman Yaacob
title_short Futureristic water heater / Muhammad Yazwan Aiman Yaacob
title_full Futureristic water heater / Muhammad Yazwan Aiman Yaacob
title_fullStr Futureristic water heater / Muhammad Yazwan Aiman Yaacob
title_full_unstemmed Futureristic water heater / Muhammad Yazwan Aiman Yaacob
title_sort futureristic water heater / muhammad yazwan aiman yaacob
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/83750/1/83750.pdf
https://ir.uitm.edu.my/id/eprint/83750/
_version_ 1778165964771164160
score 13.211869

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