Company analysis: IKEA company / Tasnim Bt Mahamod
IKEA first opened a store in Malaysia in 1996, at the 1Utama Shopping Centre in Petaling Jaya, Selangor. In 2003, the Swedish furniture conglomerate opened Malaysia's first blue-box store in Mutiara Damansara. According to Bakker, all IKEA stores in Malaysia are in the top 50 out of more than 4...
Saved in:
| Main Author: | |
|---|---|
| Format: | Entrepreneurship Project |
| Language: | English |
| Published: |
2021
|
| Subjects: | |
| Online Access: | https://ir.uitm.edu.my/id/eprint/83733/1/83733.pdf https://ir.uitm.edu.my/id/eprint/83733/ |
| Tags: |
Add Tag
No Tags, Be the first to tag this record!
|
| Summary: | IKEA first opened a store in Malaysia in 1996, at the 1Utama Shopping Centre in Petaling Jaya, Selangor. In 2003, the Swedish furniture conglomerate opened Malaysia's first blue-box store in Mutiara Damansara. According to Bakker, all IKEA stores in Malaysia are in the top 50 out of more than 400 IKEA stores worldwide in terms of visitation. Ingvar Kamprad founded IKEA in 1953 as a mail order catalogue business in the forested town of lmhult, Sweden. Today, it is a global home furnishings brand that provides people all over the world with affordability, design, and comfort. In this study, I was afforded the opportunity to conduct research on a company that manufactured the same product that I wanted to develop. Despite the fact that this company produces a wide range of products, I'd like to focus on their outdoor products. The product that I want to create is outdoor organising, which is a plant rack with additional functions that can be used in any type of home. In addition, I conducted an analysis of an IKEA product, a plant rack, to determine its strengths, weaknesses, opportunities, and threats. According to the SWOT analysis, some weaknesses include the rack only being available in a single size, having fewer colour options, staining the floor or balcony, and having the potential to increase the rate of mosquito breeding. These drawbacks inspire me to create a new product to address these issues. I propose using a stainless steel container and a reservoir water rate sensor to alert users to the amount of water in the reservoir container. If they are successful in producing this product, it will be unique in comparison to other companies. |
|---|