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Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]

The evolution of payment system in Malaysia has shifted from cash to cashless or paperless in alignment of globalization and digital era particularly in the banking system. The technology advancement enormously improves the efficiency of payment system that led to the recognition of debit card usage...

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Main Authors: Baharun, Norhayati, Md Radzi, Rahah, Mat Radzi, Siti Hajar, Hamzah, Mohd Faizal
Format: Article
Language:English
Published: 2017
Subjects:
Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic funds transfers
Online Access:https://ir.uitm.edu.my/id/eprint/83392/1/83392.pdf
https://ir.uitm.edu.my/id/eprint/83392/
https://e-ajuitmct.uitm.edu.my/v3/
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record_format eprints
spelling my.uitm.ir.833922023-09-04T00:11:37Z https://ir.uitm.edu.my/id/eprint/83392/ Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.] eaj Baharun, Norhayati Md Radzi, Rahah Mat Radzi, Siti Hajar Hamzah, Mohd Faizal Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Electronic funds transfers The evolution of payment system in Malaysia has shifted from cash to cashless or paperless in alignment of globalization and digital era particularly in the banking system. The technology advancement enormously improves the efficiency of payment system that led to the recognition of debit card usage for public convenience. Debit card provides a great deal of convenience and security in managing bank savings account in terms of cashless transactions when making any payment. For this reason, a case study was conducted which focused on the adoption of debit card among the customers of Bank Kerjasama Rakyat Malaysia Berhad (BKRMB) also known as Bank Rakyat. As evident in the literature review obtained from previous studies, the adoption of debit card was significantly associated with the customers’ demographic background, customers’ perceptions, and technological factors. Hence, an investigation has been done in this study which based on the customers’ perceptions aimed at determining the impact of these three factors towards the adoption of Bank Rakyat debit card. A survey method was adopted which involved three hundred respondents selected via the convenience sampling technique. Findings revealed that technological factors and customers’ perceptions significantly played an important role in the adoption of Bank Rakyat debit card. Therefore, this possibly provides a better input for the Bank Rakyat in strategizing their marketing plans or procedures for future development on its debit card. 2017 Article PeerReviewed text en https://ir.uitm.edu.my/id/eprint/83392/1/83392.pdf Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]. (2017) e-Academia Journal <https://ir.uitm.edu.my/view/publication/e-Academia_Journal/>, 6 (1). pp. 271-283. ISSN 2289-6589 https://e-ajuitmct.uitm.edu.my/v3/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic funds transfers
spellingShingle Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Electronic funds transfers
Baharun, Norhayati
Md Radzi, Rahah
Mat Radzi, Siti Hajar
Hamzah, Mohd Faizal
Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]
description The evolution of payment system in Malaysia has shifted from cash to cashless or paperless in alignment of globalization and digital era particularly in the banking system. The technology advancement enormously improves the efficiency of payment system that led to the recognition of debit card usage for public convenience. Debit card provides a great deal of convenience and security in managing bank savings account in terms of cashless transactions when making any payment. For this reason, a case study was conducted which focused on the adoption of debit card among the customers of Bank Kerjasama Rakyat Malaysia Berhad (BKRMB) also known as Bank Rakyat. As evident in the literature review obtained from previous studies, the adoption of debit card was significantly associated with the customers’ demographic background, customers’ perceptions, and technological factors. Hence, an investigation has been done in this study which based on the customers’ perceptions aimed at determining the impact of these three factors towards the adoption of Bank Rakyat debit card. A survey method was adopted which involved three hundred respondents selected via the convenience sampling technique. Findings revealed that technological factors and customers’ perceptions significantly played an important role in the adoption of Bank Rakyat debit card. Therefore, this possibly provides a better input for the Bank Rakyat in strategizing their marketing plans or procedures for future development on its debit card.
format Article
author Baharun, Norhayati
Md Radzi, Rahah
Mat Radzi, Siti Hajar
Hamzah, Mohd Faizal
author_facet Baharun, Norhayati
Md Radzi, Rahah
Mat Radzi, Siti Hajar
Hamzah, Mohd Faizal
author_sort Baharun, Norhayati
title Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]
title_short Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]
title_full Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]
title_fullStr Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]
title_full_unstemmed Debit card adoption: a case study of Bank Rakyat / Norhayati Baharun ... [et al.]
title_sort debit card adoption: a case study of bank rakyat / norhayati baharun ... [et al.]
publishDate 2017
url https://ir.uitm.edu.my/id/eprint/83392/1/83392.pdf
https://ir.uitm.edu.my/id/eprint/83392/
https://e-ajuitmct.uitm.edu.my/v3/
_version_ 1776250568873869312
score 13.211869

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