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Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar

The COVID-19 pandemic has unmasked unprecedented impact on numerous business sectors and the tourism sector in Malaysia has not been spared. The tourism industry in Malaysia has been struck the hardest by the drop in tourist numbers as the country closed its borders to tourists. Without tourists’ ar...

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Main Author: Hamdan Azhar, Hanis Afifah
Format: Thesis
Language:English
Published: 2023
Subjects:
Travel and state. Tourism
Commercial geography. Economic geography
Online Access:https://ir.uitm.edu.my/id/eprint/83056/1/83056.pdf
https://ir.uitm.edu.my/id/eprint/83056/
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spelling my.uitm.ir.830562024-01-16T01:52:34Z https://ir.uitm.edu.my/id/eprint/83056/ Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar Hamdan Azhar, Hanis Afifah Travel and state. Tourism Commercial geography. Economic geography The COVID-19 pandemic has unmasked unprecedented impact on numerous business sectors and the tourism sector in Malaysia has not been spared. The tourism industry in Malaysia has been struck the hardest by the drop in tourist numbers as the country closed its borders to tourists. Without tourists’ arrival, SMEs performance is likely to be affected and, on this premise, this study seeks to understand the relationship between stakeholder orientation in the tourism industry, corporate social responsibility (CSR) and the performance of Small Medium Enterprises (SMEs) involved in this sector. Freeman theory of stakeholder orientation consisting of market orientation (customer and competitor), employee orientation and supplier orientation was the basis for the research framework and the interaction between stakeholders’ orientation and SMEs’ performance was postulated to be mediated by corporate social responsibility (CSR). This study employed quantitative method of simple random sampling (probability sampling). A total of 180 small and medium-sized companies involved in the tourism sector were the final through the survey method using a structured questionnaire as the instrument, the study was conducted using E-mail and the results were analysed using Partial Least Squares (PLS) and SPSS statistical tool. 2023 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/83056/1/83056.pdf Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar. (2023) Masters thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/83056.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Travel and state. Tourism
Commercial geography. Economic geography
spellingShingle Travel and state. Tourism
Commercial geography. Economic geography
Hamdan Azhar, Hanis Afifah
Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
description The COVID-19 pandemic has unmasked unprecedented impact on numerous business sectors and the tourism sector in Malaysia has not been spared. The tourism industry in Malaysia has been struck the hardest by the drop in tourist numbers as the country closed its borders to tourists. Without tourists’ arrival, SMEs performance is likely to be affected and, on this premise, this study seeks to understand the relationship between stakeholder orientation in the tourism industry, corporate social responsibility (CSR) and the performance of Small Medium Enterprises (SMEs) involved in this sector. Freeman theory of stakeholder orientation consisting of market orientation (customer and competitor), employee orientation and supplier orientation was the basis for the research framework and the interaction between stakeholders’ orientation and SMEs’ performance was postulated to be mediated by corporate social responsibility (CSR). This study employed quantitative method of simple random sampling (probability sampling). A total of 180 small and medium-sized companies involved in the tourism sector were the final through the survey method using a structured questionnaire as the instrument, the study was conducted using E-mail and the results were analysed using Partial Least Squares (PLS) and SPSS statistical tool.
format Thesis
author Hamdan Azhar, Hanis Afifah
author_facet Hamdan Azhar, Hanis Afifah
author_sort Hamdan Azhar, Hanis Afifah
title Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_short Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_full Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_fullStr Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_full_unstemmed Relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / Hanis Afifah Hamdan Azhar
title_sort relationships between stakeholder orientation, corporate social responsibility and performance of small and medium enterprises in the tourism sector / hanis afifah hamdan azhar
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/83056/1/83056.pdf
https://ir.uitm.edu.my/id/eprint/83056/
_version_ 1789429199296004096
score 13.211869

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