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The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban

This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to iden...

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Main Author: Tarzaban, Sajjad
Format: Thesis
Language:English
Published: 2019
Subjects:
Consumer satisfaction
Electronic commerce
Malaysia
Online Access:https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf
https://ir.uitm.edu.my/id/eprint/82977/
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id my.uitm.ir.82977
record_format eprints
spelling my.uitm.ir.829772024-02-09T05:46:31Z https://ir.uitm.edu.my/id/eprint/82977/ The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban Tarzaban, Sajjad Consumer satisfaction Electronic commerce Malaysia This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to identify the profile of e-commerce competitive advantages, Internet technology, electronic travel service quality (E-QUAL), and tourist experience on Malaysian tourist satisfaction adoption for e-travel services. Since Malaysia is benefiting of its internet technology and e-travel services then tourist destination in Malaysia could be one of the famous destinations in South-East Asia. This research aims to assess the effects of Internet technology acceptance, e-commerce competitive advantages, e-travel services, and tourist experience on tourist satisfaction in Malaysia. It focuses on the relationship between two individual variables of e-commerce with four items (product, brand, service, and price) and internet technology with two dimensions (usefulness and easiness) on tourist satisfaction (TS). Furthermore, two mediating variables, E-QUAL with five items (information quality, security, website functionality, customer relationship and responsiveness), and tourist experience (TEX) with three dimensions (arousal, education and escapist) are analysed. 2019 Thesis NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban. (2019) PhD thesis, thesis, Universiti Teknologi MARA (UiTM). <http://terminalib.uitm.edu.my/82977.pdf>
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Consumer satisfaction
Electronic commerce
Malaysia
spellingShingle Consumer satisfaction
Electronic commerce
Malaysia
Tarzaban, Sajjad
The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
description This study investigates the correlation of Malaysia’s economy-tourism business with internet and e-commerce, and their influence on tourists’ satisfaction. This research study explores travellers’ adoption of e-travel services in the context of Malaysian travel services. The key objective is to identify the profile of e-commerce competitive advantages, Internet technology, electronic travel service quality (E-QUAL), and tourist experience on Malaysian tourist satisfaction adoption for e-travel services. Since Malaysia is benefiting of its internet technology and e-travel services then tourist destination in Malaysia could be one of the famous destinations in South-East Asia. This research aims to assess the effects of Internet technology acceptance, e-commerce competitive advantages, e-travel services, and tourist experience on tourist satisfaction in Malaysia. It focuses on the relationship between two individual variables of e-commerce with four items (product, brand, service, and price) and internet technology with two dimensions (usefulness and easiness) on tourist satisfaction (TS). Furthermore, two mediating variables, E-QUAL with five items (information quality, security, website functionality, customer relationship and responsiveness), and tourist experience (TEX) with three dimensions (arousal, education and escapist) are analysed.
format Thesis
author Tarzaban, Sajjad
author_facet Tarzaban, Sajjad
author_sort Tarzaban, Sajjad
title The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_short The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_full The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_fullStr The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_full_unstemmed The effects of e-quality on tourist experience and tourist satisfaction in Malaysia / Sajjad Tarzaban
title_sort effects of e-quality on tourist experience and tourist satisfaction in malaysia / sajjad tarzaban
publishDate 2019
url https://ir.uitm.edu.my/id/eprint/82977/1/82977.pdf
https://ir.uitm.edu.my/id/eprint/82977/
_version_ 1792159367684947968
score 13.211869

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