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Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali

As we know library promotion very important in order to promote their library's product and services. Library promotion must meet the user needs and fully utilize. In PSB there are do the library promotion but majority user do not aware about the promotion. So the purpose of this research in or...

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Bibliographic Details
Main Author: Rhazali, Marlia
Format: Student Project
Language:English
Published: 2012
Subjects:
Marketing
Consumer satisfaction
Customer services. Customer relations
Online Access:https://ir.uitm.edu.my/id/eprint/82452/1/82452%20Library%20promotion%20in%20psb%20a%20study%20among%20bachelor%20of%20information%20science%20in%20information%20studies%20%28im%20220%29%20students.pdf
https://ir.uitm.edu.my/id/eprint/82452/
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spelling my.uitm.ir.824522024-03-14T01:53:41Z https://ir.uitm.edu.my/id/eprint/82452/ Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali Rhazali, Marlia Marketing Consumer satisfaction Customer services. Customer relations As we know library promotion very important in order to promote their library's product and services. Library promotion must meet the user needs and fully utilize. In PSB there are do the library promotion but majority user do not aware about the promotion. So the purpose of this research in order lo know the levels of the user awareness and the medium that user use in getting knows about the library product and services. The respondents on this research are 144 students of tM224. The finding also shown successful of research because achieve the research objective. Then researchers come out with recommendation for improve in promoting library product and services. 2012 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/82452/1/82452%20Library%20promotion%20in%20psb%20a%20study%20among%20bachelor%20of%20information%20science%20in%20information%20studies%20%28im%20220%29%20students.pdf Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali. (2012) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
Consumer satisfaction
Customer services. Customer relations
spellingShingle Marketing
Consumer satisfaction
Customer services. Customer relations
Rhazali, Marlia
Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali
description As we know library promotion very important in order to promote their library's product and services. Library promotion must meet the user needs and fully utilize. In PSB there are do the library promotion but majority user do not aware about the promotion. So the purpose of this research in order lo know the levels of the user awareness and the medium that user use in getting knows about the library product and services. The respondents on this research are 144 students of tM224. The finding also shown successful of research because achieve the research objective. Then researchers come out with recommendation for improve in promoting library product and services.
format Student Project
author Rhazali, Marlia
author_facet Rhazali, Marlia
author_sort Rhazali, Marlia
title Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali
title_short Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali
title_full Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali
title_fullStr Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali
title_full_unstemmed Library promotion in PSB: a study among Bachelor of Information Science in Information Studies (IM220) students / Marlia Rhazali
title_sort library promotion in psb: a study among bachelor of information science in information studies (im220) students / marlia rhazali
publishDate 2012
url https://ir.uitm.edu.my/id/eprint/82452/1/82452%20Library%20promotion%20in%20psb%20a%20study%20among%20bachelor%20of%20information%20science%20in%20information%20studies%20%28im%20220%29%20students.pdf
https://ir.uitm.edu.my/id/eprint/82452/
_version_ 1794641181121970176
score 13.211869

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