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Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar

Explaining human behavior is very important to determine the factor that influences the customer to make any decision to purchase something. By following the study of behavior, this study aim to determine the effect of attitude, subjective norms, perceived behavior control and location that influenc...

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Main Author: Jaafar, Norhidayah
Format: Student Project
Language:English
Published: 2015
Subjects:
Housing
Online Access:https://ir.uitm.edu.my/id/eprint/81772/1/81772.pdf
https://ir.uitm.edu.my/id/eprint/81772/
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spelling my.uitm.ir.817722023-08-17T01:25:32Z https://ir.uitm.edu.my/id/eprint/81772/ Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar Jaafar, Norhidayah Housing Explaining human behavior is very important to determine the factor that influences the customer to make any decision to purchase something. By following the study of behavior, this study aim to determine the effect of attitude, subjective norms, perceived behavior control and location that influence the customer intention to purchase house. The theoretical of the study to examines the relationship of the customer intention to purchase the house with their attitude, subjective norms and perceived behavior control. The answer to the stated research questions were obtained through the questionnaires which were hand the client of Wawasan Intact Properties that intend to buy the house. This study involve 100 customers or respondents that participate to answer the questionnaire given, using the meth of multiple linear regression for data analysis, it was found that the perceived behavior control have a positive significant relationship with the intention of customer to purchase the house. 2015 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/81772/1/81772.pdf Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar. (2015) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Housing
spellingShingle Housing
Jaafar, Norhidayah
Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar
description Explaining human behavior is very important to determine the factor that influences the customer to make any decision to purchase something. By following the study of behavior, this study aim to determine the effect of attitude, subjective norms, perceived behavior control and location that influence the customer intention to purchase house. The theoretical of the study to examines the relationship of the customer intention to purchase the house with their attitude, subjective norms and perceived behavior control. The answer to the stated research questions were obtained through the questionnaires which were hand the client of Wawasan Intact Properties that intend to buy the house. This study involve 100 customers or respondents that participate to answer the questionnaire given, using the meth of multiple linear regression for data analysis, it was found that the perceived behavior control have a positive significant relationship with the intention of customer to purchase the house.
format Student Project
author Jaafar, Norhidayah
author_facet Jaafar, Norhidayah
author_sort Jaafar, Norhidayah
title Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar
title_short Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar
title_full Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar
title_fullStr Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar
title_full_unstemmed Factor influence customer intention to purchase house: case study in Wawasan Intact Properties / Norhidayah Jaafar
title_sort factor influence customer intention to purchase house: case study in wawasan intact properties / norhidayah jaafar
publishDate 2015
url https://ir.uitm.edu.my/id/eprint/81772/1/81772.pdf
https://ir.uitm.edu.my/id/eprint/81772/
_version_ 1775626423210344448
score 13.211869

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