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CCI724 : The business of entertainment / College of Creative Arts

With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This course exposes students to both management and business of entertainment, further examining the business issues associated with the entertainment industry. Some...

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Main Author: UiTM, College of Creative Arts
Format: Teaching Resource
Language:English
Published: Universiti Teknologi MARA (UiTM)
Subjects:
Curriculum
Universiti Teknologi MARA
Online Access:https://ir.uitm.edu.my/id/eprint/80670/1/80670.pdf
https://ir.uitm.edu.my/id/eprint/80670/
https://aims.uitm.edu.my/
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spelling my.uitm.ir.806702023-07-06T08:27:01Z https://ir.uitm.edu.my/id/eprint/80670/ CCI724 : The business of entertainment / College of Creative Arts UiTM, College of Creative Arts Curriculum Universiti Teknologi MARA With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This course exposes students to both management and business of entertainment, further examining the business issues associated with the entertainment industry. Some history is highlighted to provide a context for current practice. Topics that will be dealt with include: financing contracts, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution and exhibition. At the end of the course, students are required to develop a formal business plan that includes a market analysis, a budget, and a marketing plan. Universiti Teknologi MARA (UiTM) Teaching Resource NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/80670/1/80670.pdf CCI724 : The business of entertainment / College of Creative Arts. [Teaching Resource] https://aims.uitm.edu.my/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Curriculum
Universiti Teknologi MARA
spellingShingle Curriculum
Universiti Teknologi MARA
UiTM, College of Creative Arts
CCI724 : The business of entertainment / College of Creative Arts
description With the entertainment industry converging into a worldwide mass media, both business and operation models continue to rapidly evolve. This course exposes students to both management and business of entertainment, further examining the business issues associated with the entertainment industry. Some history is highlighted to provide a context for current practice. Topics that will be dealt with include: financing contracts, product placement, marketing and publicity, ratings, the impact of piracy, understanding and leveraging new technologies, and distribution and exhibition. At the end of the course, students are required to develop a formal business plan that includes a market analysis, a budget, and a marketing plan.
format Teaching Resource
author UiTM, College of Creative Arts
author_facet UiTM, College of Creative Arts
author_sort UiTM, College of Creative Arts
title CCI724 : The business of entertainment / College of Creative Arts
title_short CCI724 : The business of entertainment / College of Creative Arts
title_full CCI724 : The business of entertainment / College of Creative Arts
title_fullStr CCI724 : The business of entertainment / College of Creative Arts
title_full_unstemmed CCI724 : The business of entertainment / College of Creative Arts
title_sort cci724 : the business of entertainment / college of creative arts
publisher Universiti Teknologi MARA (UiTM)
url https://ir.uitm.edu.my/id/eprint/80670/1/80670.pdf
https://ir.uitm.edu.my/id/eprint/80670/
https://aims.uitm.edu.my/
_version_ 1772815578179829760
score 13.211869

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