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Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli

Freeport A’Famosa Outlet is a collaboration with London based Freeport Retail, a global manager and investor in the outlet industry, and was opened on 28 January 2016 by Datuk Seri Utama Dr. Ahmad Zahid Bin Hamidi, Malaysia's former Deputy Prime Minister, and Datuk Seri Ir. Haji Idris Bin Haji...

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Bibliographic Details
Main Authors: Rosli, Ainnin Sofiya, Ramli, Zahara
Format: Book Section
Language:English
Published: Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka 2023
Subjects:
Business
Online Access:https://ir.uitm.edu.my/id/eprint/80546/1/80546.pdf
https://ir.uitm.edu.my/id/eprint/80546/
https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/
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spelling my.uitm.ir.805462023-11-22T08:58:08Z https://ir.uitm.edu.my/id/eprint/80546/ Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli Rosli, Ainnin Sofiya Ramli, Zahara Business Freeport A’Famosa Outlet is a collaboration with London based Freeport Retail, a global manager and investor in the outlet industry, and was opened on 28 January 2016 by Datuk Seri Utama Dr. Ahmad Zahid Bin Hamidi, Malaysia's former Deputy Prime Minister, and Datuk Seri Ir. Haji Idris Bin Haji Haron, Melaka's former Chief Minister. A famous Australian architect created the Dutch heritage design in collaboration with the state government of Melaka. The richly greened landscape, designed as an open-air mall, contains five water features, a lake, four parks and lawns, a windmill, and a carousel. Freeport A’Famosa Outlet was chosen as my final year project after I visited the place for the first time in 2022. I decided upon it because it is one of the main attractions in Melaka. It also has a lot of potential that can be developed to be an outlet that is famous among the tourist and Malaysian citizen rather than its competitors. The purpose of this project is to develop a fresh image that is suitable for the outlet and making it a worldwide design. The plan for this project is to rebrand in practically every aspect, including the logo, tagline, signs, uniforms, livery, counters, and others. Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka 2023 Book Section NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/80546/1/80546.pdf Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli. (2023) In: Graphic philosophy: the creative process of undergraduate final year projects. Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka, Alor Gajah, Melaka, pp. 27-29. ISBN 978-967 -26941-8-2 https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Business
spellingShingle Business
Rosli, Ainnin Sofiya
Ramli, Zahara
Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli
description Freeport A’Famosa Outlet is a collaboration with London based Freeport Retail, a global manager and investor in the outlet industry, and was opened on 28 January 2016 by Datuk Seri Utama Dr. Ahmad Zahid Bin Hamidi, Malaysia's former Deputy Prime Minister, and Datuk Seri Ir. Haji Idris Bin Haji Haron, Melaka's former Chief Minister. A famous Australian architect created the Dutch heritage design in collaboration with the state government of Melaka. The richly greened landscape, designed as an open-air mall, contains five water features, a lake, four parks and lawns, a windmill, and a carousel. Freeport A’Famosa Outlet was chosen as my final year project after I visited the place for the first time in 2022. I decided upon it because it is one of the main attractions in Melaka. It also has a lot of potential that can be developed to be an outlet that is famous among the tourist and Malaysian citizen rather than its competitors. The purpose of this project is to develop a fresh image that is suitable for the outlet and making it a worldwide design. The plan for this project is to rebrand in practically every aspect, including the logo, tagline, signs, uniforms, livery, counters, and others.
format Book Section
author Rosli, Ainnin Sofiya
Ramli, Zahara
author_facet Rosli, Ainnin Sofiya
Ramli, Zahara
author_sort Rosli, Ainnin Sofiya
title Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli
title_short Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli
title_full Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli
title_fullStr Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli
title_full_unstemmed Rebranding of freeport A’Famosa outlet / Ainnin Sofiya Rosli and Zahara Ramli
title_sort rebranding of freeport a’famosa outlet / ainnin sofiya rosli and zahara ramli
publisher Kolej Pengajian Seni Kreatif (KPSK) UiTM Cawangan Melaka
publishDate 2023
url https://ir.uitm.edu.my/id/eprint/80546/1/80546.pdf
https://ir.uitm.edu.my/id/eprint/80546/
https://www.admelaka.com/index.php/research-and-publication/general-publication#flipbook-flip5/1/
_version_ 1783882161251680256
score 13.211869

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