Staff View: The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar

The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar

The previous research stated the factors that influence the customers purchasing or buying decision. Over the past decade, the advent of increased global trade has brought along with it fierce competition to Automobile industry in Malaysia and has gone through many evolutions for these past decade a...

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Bibliographic Details
Main Author:	Satar, Aishan
Format:	Student Project
Language:	English
Published:	2015
Subjects:	H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
Online Access:	https://ir.uitm.edu.my/id/eprint/80488/1/80488.pdf https://ir.uitm.edu.my/id/eprint/80488/
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id	my.uitm.ir.80488
record_format	eprints
spelling	my.uitm.ir.804882023-07-05T07:48:16Z https://ir.uitm.edu.my/id/eprint/80488/ The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar Satar, Aishan H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling The previous research stated the factors that influence the customers purchasing or buying decision. Over the past decade, the advent of increased global trade has brought along with it fierce competition to Automobile industry in Malaysia and has gone through many evolutions for these past decade and the purchasing decisions are basically influencing the customers’ preferences in term ofthe factors given such as Quality, Design, Price and Brand. The constant change's in customer demands that was leading the manufactures to produce new and improved designs and specification of the car. A test was conducted to identify the factors that influence customers’ preference on purchasing behavior between foreign car and local car, and the result form the test shows that Design was the highest rated factors that influence the customer’s preference on purchasing behavior between foreign and local car. The most of the respondents satisfied with their car. 2015-06 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/80488/1/80488.pdf The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar. (2015) [Student Project] (Unpublished)
institution	Universiti Teknologi Mara
building	Tun Abdul Razak Library
collection	Institutional Repository
continent	Asia
country	Malaysia
content_provider	Universiti Teknologi Mara
content_source	UiTM Institutional Repository
url_provider	http://ir.uitm.edu.my/
language	English
topic	H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling
spellingShingle	H Social Sciences (General) Consumer behavior. Consumers' preferences. Consumer research. Including consumer profiling Satar, Aishan The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar
description	The previous research stated the factors that influence the customers purchasing or buying decision. Over the past decade, the advent of increased global trade has brought along with it fierce competition to Automobile industry in Malaysia and has gone through many evolutions for these past decade and the purchasing decisions are basically influencing the customers’ preferences in term ofthe factors given such as Quality, Design, Price and Brand. The constant change's in customer demands that was leading the manufactures to produce new and improved designs and specification of the car. A test was conducted to identify the factors that influence customers’ preference on purchasing behavior between foreign car and local car, and the result form the test shows that Design was the highest rated factors that influence the customer’s preference on purchasing behavior between foreign and local car. The most of the respondents satisfied with their car.
format	Student Project
author	Satar, Aishan
author_facet	Satar, Aishan
author_sort	Satar, Aishan
title	The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar
title_short	The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar
title_full	The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar
title_fullStr	The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar
title_full_unstemmed	The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar
title_sort	factors that influence consumers preference for purchasing between foreign car and local car/ aishan satar
publishDate	2015
url	https://ir.uitm.edu.my/id/eprint/80488/1/80488.pdf https://ir.uitm.edu.my/id/eprint/80488/
_version_	1772815568991158272
score	13.211869

The factors that influence consumers preference for purchasing between foreign car and local car/ Aishan Satar

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