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Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan

This report will focus on SWOT and PESTEL analysis on apparel and clothing company named Mardina Safiyya Global Resources. This company is a small and medium enterprise which located in a small town in Kerian, Parit Buntar. As for the start up and also private sector company, there have a lot of...

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Main Author: Rizuan, Noorafiqah
Format: Monograph
Language:English
Published: Universiti Teknologi MARA, Perlis, Faculty of Business and Management 2021
Subjects:
Organization
Online Access:https://ir.uitm.edu.my/id/eprint/80344/2/80344.pdf
https://ir.uitm.edu.my/id/eprint/80344/
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spelling my.uitm.ir.803442023-09-15T03:12:41Z https://ir.uitm.edu.my/id/eprint/80344/ Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan Rizuan, Noorafiqah Organization This report will focus on SWOT and PESTEL analysis on apparel and clothing company named Mardina Safiyya Global Resources. This company is a small and medium enterprise which located in a small town in Kerian, Parit Buntar. As for the start up and also private sector company, there have a lot of things that can be analysis and a lot of things that can be discussed and improve. This company is 100% focusing on online marketing which is very beneficial during pandemic Covid-19. This company was able to sustain a in long time since 2016 because this company have 10,000 dropships around the world and has their own strategic and efficient system to guide and manage their dropships. Unlike other apparel and clothing company, Mardina Safiyya Global Resources was the first company that introduced stylish abaya cardigan. Moreover, this company always launched their new product every month which can make this company able to sustain in a long term. However, this starts up company have many weaknesses despite their strength. This starts up company not have enough man power and encourage their employers to do multitasking. Mardina Safiyya is a company that only focus on online marketing and did not have walk in boutique or show room unlike other apparel and clothing company in Kerian. Also, this company have lack of customer interaction feedback which is important to stay connect with the brand and their customer itself. Mardina Safiyya have a lot number of online buyers and able to expand their business internationally. This company have their loyal customer in Brunei, Indonesia and Singapura. However, this company was unable to operate as usual to settle all the orders due to the Restricted Movement Control Order (RMCO). Mardina Safiyya’s product have a high price range compared to other apparel and clothing company in Kerian, Parit Buntar. The discussion and recommendation have been made between the student and the company advisor itself and some of ideas are come from the student’s recommendation itself. Universiti Teknologi MARA, Perlis, Faculty of Business and Management 2021 Monograph NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/80344/2/80344.pdf Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan. (2021) Industrial Training. Universiti Teknologi MARA, Perlis, Faculty of Business and Management. (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Organization
spellingShingle Organization
Rizuan, Noorafiqah
Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan
description This report will focus on SWOT and PESTEL analysis on apparel and clothing company named Mardina Safiyya Global Resources. This company is a small and medium enterprise which located in a small town in Kerian, Parit Buntar. As for the start up and also private sector company, there have a lot of things that can be analysis and a lot of things that can be discussed and improve. This company is 100% focusing on online marketing which is very beneficial during pandemic Covid-19. This company was able to sustain a in long time since 2016 because this company have 10,000 dropships around the world and has their own strategic and efficient system to guide and manage their dropships. Unlike other apparel and clothing company, Mardina Safiyya Global Resources was the first company that introduced stylish abaya cardigan. Moreover, this company always launched their new product every month which can make this company able to sustain in a long term. However, this starts up company have many weaknesses despite their strength. This starts up company not have enough man power and encourage their employers to do multitasking. Mardina Safiyya is a company that only focus on online marketing and did not have walk in boutique or show room unlike other apparel and clothing company in Kerian. Also, this company have lack of customer interaction feedback which is important to stay connect with the brand and their customer itself. Mardina Safiyya have a lot number of online buyers and able to expand their business internationally. This company have their loyal customer in Brunei, Indonesia and Singapura. However, this company was unable to operate as usual to settle all the orders due to the Restricted Movement Control Order (RMCO). Mardina Safiyya’s product have a high price range compared to other apparel and clothing company in Kerian, Parit Buntar. The discussion and recommendation have been made between the student and the company advisor itself and some of ideas are come from the student’s recommendation itself.
format Monograph
author Rizuan, Noorafiqah
author_facet Rizuan, Noorafiqah
author_sort Rizuan, Noorafiqah
title Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan
title_short Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan
title_full Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan
title_fullStr Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan
title_full_unstemmed Industrial training report: Mardina Safiyya Global Resources / Noorafiqah Rizuan
title_sort industrial training report: mardina safiyya global resources / noorafiqah rizuan
publisher Universiti Teknologi MARA, Perlis, Faculty of Business and Management
publishDate 2021
url https://ir.uitm.edu.my/id/eprint/80344/2/80344.pdf
https://ir.uitm.edu.my/id/eprint/80344/
_version_ 1778165897694806016
score 13.211869

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