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A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim

Purpose - This study is aims to determining the effectiveness of marketing strategy of Usukan Cove Lodge. In order to measure the effectiveness of the marketing strategy, further study needed meet the objective of study. This study also provides recommendation in improving the UCL services and earns...

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Main Author: Mohd Salim, Azis
Format: Student Project
Language:English
Published: 2010
Subjects:
Marketing
Online Access:https://ir.uitm.edu.my/id/eprint/79695/1/79695.pdf
https://ir.uitm.edu.my/id/eprint/79695/
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spelling my.uitm.ir.796952023-06-19T20:41:49Z https://ir.uitm.edu.my/id/eprint/79695/ A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim Mohd Salim, Azis Marketing Purpose - This study is aims to determining the effectiveness of marketing strategy of Usukan Cove Lodge. In order to measure the effectiveness of the marketing strategy, further study needed meet the objective of study. This study also provides recommendation in improving the UCL services and earns positive perception by the visitors. Design / Methodology / Approach - Questionnaires were designed in measuring the effectiveness of current marketing strategy and the visitors perception towards UCL. This questionnaire distributed to respondent whose were visited the UCL. The questionnaire created of two sections which section A was demographic questions (gender, age, marital status, and occupation) and section B was perception questions. Findings - The finding shows on the perception towards UCL service rendered and the effectiveness of marketing strategy of UCL. All data gathered from respondents analyzed and SPSS used to help the researcher analyzed the results. The results stated in chapter four. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79695/1/79695.pdf A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Marketing
spellingShingle Marketing
Mohd Salim, Azis
A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim
description Purpose - This study is aims to determining the effectiveness of marketing strategy of Usukan Cove Lodge. In order to measure the effectiveness of the marketing strategy, further study needed meet the objective of study. This study also provides recommendation in improving the UCL services and earns positive perception by the visitors. Design / Methodology / Approach - Questionnaires were designed in measuring the effectiveness of current marketing strategy and the visitors perception towards UCL. This questionnaire distributed to respondent whose were visited the UCL. The questionnaire created of two sections which section A was demographic questions (gender, age, marital status, and occupation) and section B was perception questions. Findings - The finding shows on the perception towards UCL service rendered and the effectiveness of marketing strategy of UCL. All data gathered from respondents analyzed and SPSS used to help the researcher analyzed the results. The results stated in chapter four.
format Student Project
author Mohd Salim, Azis
author_facet Mohd Salim, Azis
author_sort Mohd Salim, Azis
title A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim
title_short A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim
title_full A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim
title_fullStr A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim
title_full_unstemmed A study on effectiveness of marketing strategy toward Usukan Cove Lodge / Azis Mohd Salim
title_sort study on effectiveness of marketing strategy toward usukan cove lodge / azis mohd salim
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/79695/1/79695.pdf
https://ir.uitm.edu.my/id/eprint/79695/
_version_ 1769846683937538048
score 13.211869

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