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The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi

Social network sites are becoming increasingly popular in this era. It's pose great potentials and challenges for the future of E-commerce. Social shopping sites emerge as the latest developments to leverage the power of social networking online shopping. Users on social shopping sites can post...

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Main Author: Nawawi, Nurul Fariannie Haryattie
Format: Student Project
Language:English
Published: 2010
Subjects:
Electronic commerce
Online Access:https://ir.uitm.edu.my/id/eprint/79582/1/79582.pdf
https://ir.uitm.edu.my/id/eprint/79582/
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spelling my.uitm.ir.795822023-06-20T23:51:47Z https://ir.uitm.edu.my/id/eprint/79582/ The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi Nawawi, Nurul Fariannie Haryattie Electronic commerce Social network sites are becoming increasingly popular in this era. It's pose great potentials and challenges for the future of E-commerce. Social shopping sites emerge as the latest developments to leverage the power of social networking online shopping. Users on social shopping sites can post product recommendations, create wish list, post photos, make purchases, and form social shopping communities. Despite huge business interests and potentials, little is known about whether users awareness in such culture. This research is to understand and define the level of consumer acceptance toward shopping online through social network sites and the factors that lead to the acceptance. Convenience samplings are used for sampling technique and quantitative approach is taken. Questionnaire are used as a data collection method and given to respondent face-to-face and virtually. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79582/1/79582.pdf The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Electronic commerce
spellingShingle Electronic commerce
Nawawi, Nurul Fariannie Haryattie
The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi
description Social network sites are becoming increasingly popular in this era. It's pose great potentials and challenges for the future of E-commerce. Social shopping sites emerge as the latest developments to leverage the power of social networking online shopping. Users on social shopping sites can post product recommendations, create wish list, post photos, make purchases, and form social shopping communities. Despite huge business interests and potentials, little is known about whether users awareness in such culture. This research is to understand and define the level of consumer acceptance toward shopping online through social network sites and the factors that lead to the acceptance. Convenience samplings are used for sampling technique and quantitative approach is taken. Questionnaire are used as a data collection method and given to respondent face-to-face and virtually.
format Student Project
author Nawawi, Nurul Fariannie Haryattie
author_facet Nawawi, Nurul Fariannie Haryattie
author_sort Nawawi, Nurul Fariannie Haryattie
title The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi
title_short The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi
title_full The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi
title_fullStr The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi
title_full_unstemmed The consumer acceptance of online shopping through social network sites / Nurul Fariannie Haryattie Nawawi
title_sort consumer acceptance of online shopping through social network sites / nurul fariannie haryattie nawawi
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/79582/1/79582.pdf
https://ir.uitm.edu.my/id/eprint/79582/
_version_ 1769846669922271232
score 13.211869

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