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Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli

This aim of this paper is to investigate the perception among stakeholders towards Sawit Kinabalu Group's corporate image and the most effective tools in promoting its corporate image. This work formed part of a larger study which investigated factors that influenced the perception among stakeh...

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Main Author: Asli, Siti Noor Aysah
Format: Student Project
Language:English
Published: 2010
Subjects:
Organizational effectiveness. Performance measurement
Online Access:https://ir.uitm.edu.my/id/eprint/79577/1/79577.pdf
https://ir.uitm.edu.my/id/eprint/79577/
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spelling my.uitm.ir.795772023-06-20T23:51:46Z https://ir.uitm.edu.my/id/eprint/79577/ Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli Asli, Siti Noor Aysah Organizational effectiveness. Performance measurement This aim of this paper is to investigate the perception among stakeholders towards Sawit Kinabalu Group's corporate image and the most effective tools in promoting its corporate image. This work formed part of a larger study which investigated factors that influenced the perception among stakeholders towards Sawit Kinabalu Group's corporate image. A questionnaire was designed and answered by stakeholders who are working in any government department, private or company. Sampling technique was used and the sample size is 120 being decided. Based on the research findings, it clearly shows that perception among stakeholders give impact towards corporate image. The three variables; Corporate Communication, Reputation, and Core Values give influence to the stakeholders in term of their perception. Furthermore, the findings also identify that the most effective tools to promote Sawit Kinabalu group's corporate image are through newspaper. 2010 Student Project NonPeerReviewed text en https://ir.uitm.edu.my/id/eprint/79577/1/79577.pdf Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli. (2010) [Student Project] (Submitted)
institution Universiti Teknologi Mara
building Tun Abdul Razak Library
collection Institutional Repository
continent Asia
country Malaysia
content_provider Universiti Teknologi Mara
content_source UiTM Institutional Repository
url_provider http://ir.uitm.edu.my/
language English
topic Organizational effectiveness. Performance measurement
spellingShingle Organizational effectiveness. Performance measurement
Asli, Siti Noor Aysah
Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli
description This aim of this paper is to investigate the perception among stakeholders towards Sawit Kinabalu Group's corporate image and the most effective tools in promoting its corporate image. This work formed part of a larger study which investigated factors that influenced the perception among stakeholders towards Sawit Kinabalu Group's corporate image. A questionnaire was designed and answered by stakeholders who are working in any government department, private or company. Sampling technique was used and the sample size is 120 being decided. Based on the research findings, it clearly shows that perception among stakeholders give impact towards corporate image. The three variables; Corporate Communication, Reputation, and Core Values give influence to the stakeholders in term of their perception. Furthermore, the findings also identify that the most effective tools to promote Sawit Kinabalu group's corporate image are through newspaper.
format Student Project
author Asli, Siti Noor Aysah
author_facet Asli, Siti Noor Aysah
author_sort Asli, Siti Noor Aysah
title Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli
title_short Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli
title_full Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli
title_fullStr Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli
title_full_unstemmed Perception among stakeholders towards Sawit Kinabalu group's corporate image / Siti Noor Aysah Asli
title_sort perception among stakeholders towards sawit kinabalu group's corporate image / siti noor aysah asli
publishDate 2010
url https://ir.uitm.edu.my/id/eprint/79577/1/79577.pdf
https://ir.uitm.edu.my/id/eprint/79577/
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score 13.211869

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